Anastasia Taranova is an accomplished market research manager with over 15 years of experience in the field. Since 2004, she has been actively involved in quantitative research, focusing on understanding different markets and uncovering insights beyond just the numbers. Her extensive background in qualitative research gives her a unique perspective, enabling her to connect with real consumers on a deeper level.

Anastasia's expertise spans various areas such as innovation (including product and concept testing), U&A, brand health, CBC, segmentation, pathfinder, Censydiam, workshops, and eye-tracking. Her diverse experience covers markets including B2C and B2B, FMCG, finance and insurance, beauty, moms and kids, automotive, retail, IT, and healthcare among others.

Anastasia Taranova studied Specialist in Advertising at the State University of Management (SUM), honing her skills and knowledge in the marketing and research domain. Throughout her career, she has held prominent roles in esteemed organizations. She has served as an Account Manager at Ipsos in North America, a Quantitative Researcher, Research Manager at IMQ, Associate Director, and Client Service Director at Ipsos. Prior to her tenure at Ipsos, Anastasia was a Senior Project Manager at Magram Market Research, showcasing her versatile skill set and adaptability in different roles.