Ross Weir is a highly skilled and experienced co-founder of Progressive Sports Technologies, a leading innovation consultancy firm that specializes in sports product testing, research, development, and validation, with a focus on fitness and outdoor markets. He is an expert in idea generation, product development, prototyping, testing, validating, and project management. He has a broad range of expertise and has studied sports technology, materials, ergonomics, design, human sciences, manufacturing, and innovation at Loughborough University. His professional background also includes working as a Director of Product Innovation at lululemon athletica and a researcher at the Sports Technology Research Group. Ross's work is focused on improving the intersection of athlete performance and equipment through the development and validation of new product designs.