University of Nevada-Las Vegas

Charles University in Prague

Marketing Lead - Zappos Insights at Zappos Family of Companies

Las Vegas, Nevada, United States

- Create, manage, and optimize all online advertising campaigns for Zappos Insights•	Responsible for all business unit revenue generation and marketing spend•	Create, schedule, and publish content to various Zappos Insights social media channels as well as the Zappos Family of Companies Linkedin account•	All email marketing responsibilities, including copywriting, targeting, delivering, and analyzing batch stats•	Measuring and reporting on marketing campaign spend, performance, and return •	Conceptualizing and implementing social media sweepstakes and competitions•	Photograph, edit and publish images of various events for Zappos employees, candidates, vendors, community, interns and guests•	Meeting and collaborating with various teams across the Zappos business, including search marketing, social media, advanced analytics, SEO, affiliate partnerships, and A/V teams•	Working with Zappos legal team to vet, amend, and create terms for various marketing initiatives•	Creating and communicating discounting guidelines for the Zappos Insights team•	Working with A/V team to create Zappos Insights website videos, capturing event attendee testimonials, and scheduling studio time for voiceover recordings•	Responding to inbound event inquiries via both phone and email•	Creating, sending and tracking progress of event sales invoices•	Creating, communicating and training staff on CRM policies and procedures•	Building overall marketing strategy, including all paid, earned, and owned media•	Engaging with and entertaining Zappos Insights event attendees throughout their visit to ensure a WOW experience

Zappos Family of Companies

Marketing Lead - Zappos Insights

PeopleBrowsr is a social media data-mining, analytics and influence measurement technology start-up. Responsibilities:•	Identify, contact and develop relationships with appropriate agency contacts across Australia, including digital, social, creative, and full service advertising agencies•	Conduct presentations of the entire range of PeopleBrowsr’s social media data-mining capabilities to senior-level staff (Head of Digital, Director of Social Media and Chief Creative Officer) within the Australian agency community •	Account manage large corporate clients, such as Network Ten and Shine Group•	Enterprise sales cycle management, including custom solution building, project workshopping meetings with client teams, conducting internal project meetings with operations and developers, creating project outlines, drafting detailed proposals, forecasting delivery timelines and negotiating contract terms•	Prospecting, presenting and closing contra deals with large conference and event organisers•	Run meetings with potential business partners in Australia, including social media technology providers, software vendors and business intelligence service providers•	Identify top prospects within agency client list, understand upcoming campaign objectives and draft proposals with project outlines for agency Account Directors to pitch as part of the media campaign or post-campaign social media analyticsKey Achievements:•	Won preliminary approval for a $125,000 AUD custom influencer identification / mapping / tracking project with a major Australian government agency, including $60,000 AUD annual reoccurring revenue•	Built relationships with 40-50 of Australia’s top advertising agencies entirely through cold prospecting•	Developed a close working relationship with one of Australia’s top creative agencies, and co-developed plans to provide custom command centre / analytics projects for a top domestic airline partner and a large nation-wide grocery client

PeopleBrowsr Inc.

Agency Account Manager

Responsibilities:•	Consulting with clients regarding social listening campaigns, social analytics reporting, influencer identification, content generation, social widget publishing, blogger outreach, theme identification, engagement tracking and sentiment analysis•	Full sales cycle role including client mapping of large corporations to identify decision-makers, appointment setting, face-to-face consultative sales presentations, proposal writing and closing sales •	Public speaking and exhibiting at trade shows, exhibitions and industry events for networking purposes, lead generation and branding•	Channel sales involving reseller/partner identification, software demonstrations to multiple stakeholders and commercial negotiations •	Solutions sales across a product portfolio that includes a complex online analytics platform, consulting services, bespoke report creation and managed services•	Involved in product development teams to workshop new product/service offerings, defining the value proposition, developing a cost structure and go-to-market strategy

Buzznumbers

Business Development Manager

Responsibilities:•	Prospect target clients and cold-call to set appointments •	Conduct face-to-face meetings with Heads of Sales, Sales Directors, and Human Resource Directors to understand business needs and plans in order to recommend appropriate recruitment service solutions •	Attending events and functions to strengthen client relationships •	Interviewing at least five candidates per week to assess skills sets, culture fit, position matches, and potential pro-active strategies to assist in their job hunt•	Advising candidates on interview preparation, adjusting resumes, communication style, and body language•	Consulting with clients regarding the talent market, salary package adjustments, sourcing strategies, brand perception, and competitor activity•	Project manage recruitment of up to 15 sales positions simultaneouslyKey Achievements:•	Number 2 consultant in Sales throughout all of ANZ through H1 of 2011, out of roughly 20-25 consultants•	137% to target in Q1 2011•	120% to target in Q2 2011•	Won NSW sales MVP award for top performance in April 2011

Michael Page

Recruitment Consultant - Sales (IT&T, Professinal Services, and Business Information)

- Leverage polished and professional communication skills to contact, qualify, meet, and close deals with decision-makers•	Demonstrate Software as a Service analytics platform and educate potential customers on the concept of ‘conversion based optimisation’ algorithmic bid management software•	Develop and manage relationships with key stakeholders and campaign operations team to ensure success•	Research and analyse campaign specific search traffic, trends, and competition to identify opportunities•	Gain intimate knowledge of client’s operations and offerings to formulate online advertising strategy•	Build comprehensive keyword sets designed to reduce cost per click, improve quality score, and maximise ROI•	Make recommendations for website design, layout, and content changes to improve conversion rates•	Consult with SME owners to identify high margin offerings suitable for online advertising campaigns•	Analyse campaign results using all available measurements to ensure proper targeting, budget, positioning, and text ads

ReachLocal

Internet Marketing Consultant

Responsibilities:•	Conduct sales presentations of model homes personalised to each prospect’s personality type and needs•	Generate leads through outbound calls to realtors and giving sales presentations to local real estate brokerages•	Close potential buyers by gaining trust and using extensive knowledge of product, corporation, competitors, and market•	Manage relationships with buyers through construction and liaise them through design centre, mortgage, escrow, and title•	Create comprehensive monthly competitive market analysis and communicate potential opportunities to corporate•	Independently manage all office operations including trade supervision, construction meetings, and office reporting  •	Create detailed sales, marketing, maintenance, and traffic reports on a weekly basisKey Achievements:•	#1 Top producing sales associate for Richmond American Homes for 2008                                                                         January 2008 through resignation in November 2008, 40+ agents in division•	March Madness national sales contest overall winner                                                                                         Roughly 200+ sales associates nationwide at time of contest •	Attended Richmond American Homes 2008 National Sales Rally                                                                Sales rally conducted for top producing 10% of 2007 sales force

Trevor James