Abby Kupka is a seasoned marketing professional with a focus on product launch strategy and execution, channel marketing strategy, integrated marketing campaign development, content strategy, content development, social media management, SEO, copywriting, and message development. With a Bachelor's degree in Communication, Journalism, and Related Programs from the University of Minnesota-Twin Cities, Abby has worked in various marketing roles throughout her career, starting as a Marketing Consultant at Dex One, then as an Account Manager at BI Worldwide, followed by Marketing Communications Specialist, and Senior Marketing Communications Specialist at Logic PD, and now as a Senior Marketing Manager at ReSound. Her expertise lies in creating effective marketing strategies and campaigns for product launches, managing social media accounts, developing compelling content, and optimizing search engine rankings.