University of Rhode Island

Suffolk University

Consumer Marketing Manager, Behavioral Health

Oscar Health

Sr Manager, Content Strategy

Marketing Leadership | Brand Development | Digital & Social Media Marketing
New Product Development | Integrated & Multi-Channel Marketing
• Thrived in a multifaceted marketing management role, leading end-to-end cross-functional content ideation initiatives in liaison with product, and B2B, and consumer marketing teams.

• Operated as a main contributor, developed the first mental health campaign to raise awareness regarding mental and psychiatric services.

• Drive membership engagement via content marketing while leading creation and execution of content development and marketing strategy regarding mental health product offerings.

• Led creation and execution of content marketing strategy for mental health product offerings.

• Steered partnerships with outside vendors for consumer marketing initiatives while leading content strategy and creative review across marketing and design teams for tentpole events.

• Worked with designers to achieve unified vision and execution for mission-driven initiatives; and coordinated with copywriters to craft marketing collateral.

• Maintained responsibility for tracking marketing campaign performance on a monthly basis while identifying key learnings and outcomes by reviewing content performance.

• Performed A/B testing, repositioned content, and designed campaigns in alignment with target market specifications while driving membership and client engagement through content marketing plans.

• Drove membership awareness and engagement via robust marketing campaigns and industry best practices.

• Served as a liaison between email, social, and blog channel managers to facilitate content journey.

Included Health

Content and Brand Marketing Manager

Behavioral Health Program Management | Content Development
Campaign Development | Brand Transformation
Doctor On Demand:
• Directed "Unmasking Mental Health" campaign, bringing together strangers to talk about mental health.
• Promoted DOD's behavioral health program, along with conceptualizing best-in-class marketing collateral and content in alignment with brand standards, core positioning, and marketing strategies.
• Worked with copywriters to develop marketing collateral, along with leading meetings with diverse teams.
• Identified key learnings and outcomes through reviewing and optimizing content performance.

K Health:
• Drafted and orchestrated engaging content for in-app messaging and emails while inviting members to product launches and highlighting new app features. Assisted in creating social campaigns, repurposing and transforming existing content while writing and drafting weekly newsletter emails for members.

Tech for Campaigns:
• Supported NC Congressman (Jeff Jackson) with brand transformation via updating social media strategy, including content, engagement, and outreach. Conceptualized engaging, compelling, and captivating fundraising emails for Virginia Delegate, Elizabeth Guzman —Supporting 2019 re-election win.

Self Employed

Marketing Consultant and Strategist

Brand Strategy Development | Strategic Partnerships
E-Mail Marketing | E-Commerce Integration
• Showcased in-depth focus on end-to-end brand strategy, including social media, content creation, brand refresh/launch, influencer partnerships, email marketing, and e-commerce integration.

• Provided robust services to startups/small businesses, such as WorkBigger, Squirrel, the Bee Bakery, and PepTalkHer.

• Contributed towards driving revenue growth and profitability, consistently exceeding KPIs/success metrics.

• Tracked marketing campaigns’ performance while identifying key learnings and outcomes with precision.

• Collaborated cross-functionally and interdepartmentally with staff, management, and leadership to achieve business goals, along with crafting, refining, and executing monthly provider content series.

• Communicated complex concepts in a simplified manner for diverse audiences while providing data-driven and insightful recommendations to support the organization decision-making process.

Brand Strategist and Content Marketing 

Multi-Channel Campaign Management | In-App Messaging | Account Management
Social Media Management | Client Acquisition & Retention | Product Management
• Designed and produced new content series “Ask K Anything,” highlighting K’s doctors and breaking down vast medical library into bite-size content pieces for social, website, and in-app messaging.

• Created 1:1 user interview program to gather stories/feedback for sales, marketing, and product management.

• Steered social campaigns/influencer partnerships to drive user acquisition and engagement.

• Maintained client communications regarding product changes and feature enhancements.

• Supervised talented and high-performing personnel on a global basis across New York and Israel.

• Oversaw multichannel campaigns, including emails, webinars, and content syndication with precision.

• Worked with the product marketing manager to craft content across social media, website, and blogs.

• Delivered best-in-class client support services while devising effective sales collateral and pitch decks.

• Strategically coordinated with sales personnel to onboard new clients and manage key accounts.

• Crafted custom marketing collateral/content campaigns for clients to educate users/drive app engagement.

• Promoted one-on-one user programs, along with gathering feedback during focus groups.

• Cultivated robust video strategy and steered content strategy for social media, emails, and blogs.

• Onboarded new clients while managing critical accounts and ensuring maximum satisfaction.

• Launched partners to ensure successful integration and top-tier support.

• Facilitated transformational initiatives in association with the social media team.

• Oversaw digital and in-app messaging as well as content creation for email campaigns.

• Hired and managed a 4-person customer support team while supporting channels and feedback.

• Acted as a liaison for internal teams while supporting app users regarding product issues.

K Health

Head of Client Services and Senior Marketing Manager 

Helping my family and my dad during his end of life care.

Career Break

Caregiving

Sales & Account Management | Sales Collateral Development | Brand Visibility 
Lead Generation | Social Promotion | Vendor Engagement | Brand Management
• Crafted marketing materials for overall art direction, spearheading diverse teams through weekly Facebook Live videos regarding all facets of content ideation as well as pre-and post-filming social promotions.

• Elevated social media engagement with 10K+ followers in (6) months and produced up to 5 social posts daily.

• Led end-to-end large-scale initiatives, encompassing annual company-wide events with 200+ attendees.

• Worked with multi-functional teams, including sales and account management to achieve business objectives.

• Precisely developed comprehensive sales collateral, including one-sheets, case studies, and proposal decks.

• Produced valuable and engaging content for the website and blog to attract new and existing clients.

• Built strategic and mutually beneficial relationships with key industry stakeholders, agencies, and vendors.

• Orchestrated weekly blog posts and organized a quarterly newsletter to promote product updates/news.

• Crafted content strategy, including blogs/white papers to engage with clients and build brand awareness.

• Managed social media content while cultivating blog posts for case studies and creating Facebook live series.

• Executed and promoted monthly webinars, content strategy, and lead generation activities.

• Established innovative strategies and plans to promote company presence and visibility across the market.

• Produced highly qualified traffic while devising robust consumer-focused marketing and branding strategies.

• Integrated user-experience feedback during product updates and innovation.

• Deployed successful marketing campaigns from ideation to execution and in alignment with requirements.

• Prepared and monitored marketing budget on a quarterly and annual basis.

SocialFlow

Senior Marketing Manager and Content Strategist

• Executed visual storytelling best practices while developing pitches for non-profit and corporate partners.

• Utilized creative mindset while crafting appealing and captivating content for social media channels, monthly content calendars, and weekly blog posts for app users and non-profit partners.

• Built best-in-class corporate sponsor sales decks for the CEO in an effective manner.

Charity Miles

Content Strategist (Consultant) 

Lead Generation | HR Management | Recruiter & Selection
Performance Management | Sales Forecasting | Data Research & Analysis
Consumer Trend Analysis | CRM Tool Integration & Management
• Initiated marketing and product-focused newsletters for prospective and existing clientele.

• Promoted monthly webinars to generate and conceptualize high-quality leads with precision and accuracy.

• Employed advanced HR management acumen while hiring, onboarding, and orienting employees, along with steering training and development initiatives to drive staff performance and outcomes.

• Identified new customers and sales opportunities by analyzing consumer and market trends.

• Led 20-person inside sales team to review RFPs and set qualified meetings.

• Handled lead generation activities via booking appointments with new clients.

• Integrated and managed CRM tools to drive opportunities and client relationships.

• Researched and analyzed data to create sales forecasts to cultivate strategic business plans.

• Developed and implemented robust sales processes to facilitate sales teams, specialists, and representatives.

• Promoted company's existing brands and introduced new products to the market.

• Conceptualized marketing and sales plans in alignment with consumer requirements and market trends.

• Gathered, analyzed, and summarized market data and trends to draft comprehensive reports for leadership.

Sales Operations and Marketing Manager 

Social & Community Presence Management
Brand Awareness Optimization | Campaign Efficacy Improvements
• Built mutually beneficial relationships with fertility influencers to elevate social media presence 300%.

• Maintained social and community presence, along with managing and creating postings for social media outlets to increase brand awareness as well as client acquisition and retention.

• Strategically collaborated with the product development team to track campaign efficacy and efficiency.

• Collaborated with product development team to track campaign efficacy.

Ovia Health

Social Media Manager (Consultant)

VISUAL STORYTELLING | WEBSITE OPTIMIZATION
USER EXPERIENCE | PHOTO CONTENT CREATION
• Maintained full responsibility for valuing and buying perpetual bonds while forming portfolios for investors to achieve high returns with minimum risk, thus achieving maximum customer satisfaction and success.

• Proactively customized portfolios for individual investors based on risk tolerance level.

• Provided prompt, efficient, and accurate services while assisting customers with processing transactions.

• Complied with bank policies, regulations, and laws applicable to carry out banking duties and responsibilities.

New York Daily News

Online Photo Editor

• Strategically collaborated with the sales/marketing team and valued clients to select and create daily photo packages, along with crafting marketing campaigns and materials to promote the Photolibrary brand.

• Conducted in-depth photo research on newswires, photo agencies, and public relations firms to illustrate news stories while editing images’ selection for the daily paper aligned with The Wall Street Journal brand.

• Served as a Photo Researcher for publications within the Hearst Corporation, sourcing, selecting, and editing images for online articles and galleries, including Harpers Bazaar, Good Housekeeping, and Oprah's Magazine.

• Designed imagery for stories on Yahoo! homepage/screen site across news, finance, and entertainment spaces.

Yahoo!, Photolibrary, The Wall Street Journal, Hearst

Photo Editor

• Conducted comprehensive research and analysis while creating photo packages for 100+ media accounts.

• Supervised Researcher, Editor, and Caption Writer for Newscom’s Year in Pictures 2007 book.

• Administered brand marketing initiatives while creating promotions and opportunities to secure new clients.

Newscom

Photo Researcher/Account Executive

• Utilized high-level attention to detail while analyzing Nielsen rating numbers for original programming.

• Collaborated with the marketing department to evaluate new opportunities based on market data.

Sarah Donna