Anne Wave is a skilled and experienced marketing strategist who has worked for major companies such as Ria Money Transfer and CorePower Yoga, where she managed owned digital channels and oversaw website, mobile app, and email programs. With a bachelor's degree in Spanish and Global Studies and additional training in UX design, digital marketing, and data analytics, Anne has a broad and deep understanding of both marketing theory and practice. She is particularly proficient in email strategy, lifecycle marketing, digital analytics, segmentation and personalization, user journeys, and people management. Her extensive experience leading multicultural and multifunctional teams, scoping and building internal analytics practices, and developing strategic plans to improve customer engagement and retention make her a valuable asset to any organization. Anne is committed to diversity, equity, and inclusion and is involved in supporting Black Lives Matter efforts.