Andrew Spaulding is a seasoned market research professional, with over 20 years of expertise in consumer industries, particularly in FMCG. He has a diverse range of skills and experience in various research techniques and platforms. His primary focus is on brand equity, market segmentation, and positioning, and has specific expertise in tactical research such as ideation, product testing, and forecasting. Spaulding studied History and Spanish at Saint Louis University. He has held several key positions in different organizations like Ipsos in North America, Synovate, Ashcraft Research, Inc., and Aon Consulting. Currently, he is the Director of F2F Operations at Ipsos in North America.