Robert Formentin is a seasoned digital advertising professional with over two decades of experience in generating ad revenue for major publishers, creating and deploying new business processes, and successfully marketing products for Fortune 500 companies. With a passion for business building in the ever-changing digital landscape, Robert is currently the Vice President of Sales at OAO, where he is part of an impressive team of ad operation executives that provide comprehensive solutions for publishers and digital companies to grow profitably. Robert has also previously held key leadership positions at VideoAmp, Collective, Digilant, Screenvision, and Advertising.com, among others, where he has honed his expertise in programmatic sales, web operations, digital sales, national and global sales, and consulting. At the core of Robert's successful career is his fundamental understanding of the relationship between ad sales and ad operations, which has allowed him to provide scalable solutions for improving ad delivery across various platforms, including desktop, mobile, OTT, and Advanced TV.