Bethany Walsh is an accomplished demand generation professional and a seasoned leader, who has successfully helped various B2B startups grow their marketing and sales functions for scale. Her expertise lies in B2B marketing programs, demand generation strategies, and perception-based brand building. She possesses a strong background in psychology, emphasizing how it affects decision-making and perception.

Bethany earned a Bachelor of Science in Marketing from the University of Hartford. Her previous roles have included serving as VP of Marketing at Certify, Inc., Abacus Labs, and CloudCall, as well as Director of Demand Generation & Events at Backupify, Director of Marketing at Big Sister Association of Greater Boston, and Interactive Marketing Manager at Boston Interactive. She has also held several marketing coordinator positions, including one at Bargmann Hendrie + Archetype and Holden Engineering & Surveying, and administrative positions at Boston Medical Center.

Bethany has also served as a committee member at Society for Marketing Professional Services in Boston, showcasing her passion for being an active member of the marketing community. Her constant thirst for knowledge and inclination towards out-of-the-box marketing ideas are hallmarks of her professional approach.