Freda Cheung

Freda Cheung is a seasoned senior executive with more than 25 years of management experience, known for her negotiation skills and collaborative approach.

She excels in project management, issue analysis, and solving complex problems, all while maintaining a commercial focus and demonstrating a high level of financial acumen and exceptional communication abilities.

Freda is a culturally intelligent professional who engages effectively with individuals from diverse backgrounds and cultures.

She pursued a Chartered Accountant (CA) designation from the Chartered Professional Accountants of Canada (CPA Canada) and holds a Bachelor of Commerce (Honors) degree from The University of British Columbia.

In her career, Freda has held esteemed positions such as EVP/Country GM for Canada & USA, Senior VP Commercial for Canada & USA, and CEO at various organizations including Dufry Group, World Duty Free Canada, and Encore Art Group.

She has also served in roles such as Vice President of Corporate Services and Finance and Administration, demonstrating her versatility and proficiency across different sectors.

Freda's professional journey includes valuable experiences at companies like 360networks, AT&T, and Grant Thornton LLP (Canada) in roles ranging from Manager of Accounting to Financial Reporting.

Her diverse career background, in-depth expertise, and strong leadership skills make her a sought-after professional in the industry.