Jerome Aguilar

Jerome Aguilar is a seasoned marketing and advertising professional known for his commitment to excellence and strong performance.

With a background in Integrated Media Planning, Jerome excels in cross-functional collaboration and possesses expertise in various marketing channels including TV, radio, OOH, SEM, SEO, Social Media, digital/mobile, streaming, and programmatic.

His internal mantra emphasizes that innovation is the key driver of progression.

Currently, Jerome holds the position of Marketing Director at Applebee's Services Inc., where he reports directly to the CMO.

His responsibilities involve ensuring a holistic perspective in offline and online media investments to achieve optimal results, supporting 1,700 nationwide restaurants, and assisting with local marketing efforts.

In his extensive 17-year advertising agency career, Jerome has developed marketing and media plans for diverse sectors such as QSR, fast casual, casino gaming, entertainment, telecom, automotive, and packaged goods.

He has worked with notable clients like regional Toyota, regional McDonald's, Quizno's, San Diego Chargers, Wet N' Wild, Pala Casino, Baskin Robbins, ESPN Zone, Nextel, Knott's Berry Farm/Knott's Soak City, Oscar De La Hoya Boxing, and Special Olympics World Games 2015, providing insights in both general market and multicultural contexts.

Jerome is recognized for his collaborative, innovative, problem-solving, and partnership-driven approach to his work.

His accolades include being named 'Employee of the Year 2005' at Davis Elen Advertising, multiple 'Best Bets' awards from 2005-2017 for Regional McDonald's Co-Ops, a 'Turn Around Champion' award in 2018 for contributions to Applebee's business transformation, and a 'Play Like a Champ' award in 2019 for excellence.

Jerome Aguilar pursued his Bachelor of Science in Business Administration with a major in Marketing at California State Polytechnic University-Pomona.

He has held various roles within organizations, including Director of Media and former Senior Manager, Media, and Digital at Applebee's Neighborhood Grill + Bar, as well as leadership positions at Davis Elen Advertising and Initiative.