Robin Gadsby

Robin Gadsby is a renowned brand strategy expert with a successful track record of launching key products and fully integrated marketing campaigns. With over a decade of experience, he has led brand management and strategy for major clients including Google, The Co-operative Food, and Friends Provident International. As the CEO of Forever Beta, he has successfully grown the company, achieving 100% year on year growth since its inception, and even launching Forever Beta America in 2015.

Previously, Robin was part of the team that launched O2 to the UK market, leading the iPhone launch, yearly brand campaigns, and quarterly campaign shouts. The O2 case study is unmatched, winning the IPA Gold and Grand Prix award and the Effectiveness Agency of the Year award at the IPA Effectiveness awards.

Robin is a C-level executive advising major company boards on their brand and innovation strategies. He is known for his expertise in man-management, senior client management, and effective communication planning. His skills also include a deep understanding of human insight, collaborative creativity, channel-integrated design, financial accountability, and partner collaboration.

Robin studied English Language and Literature at University and has worked in different roles such as Founder of Beta Space, Managing Director at Exposure, and Marketing Manager at Barclays Bank before his successful tenure at Forever Beta.