Lauren Ford is a seasoned Senior Customer Success Manager with vast experience working for a leading SaaS-based company, HotDoc. She has a solid background in managing online communities, conducting research, leading eCommerce initiatives, and content creation. Her impressive track record includes managing multiple high-tier clients throughout North America and the Asia Pacific region, as well as leading the first eCommerce launch of one of Canada's most prominent fashion brands. Lauren holds a Bachelor's degree in Commerce from The University of British Columbia (UBC). Prior to joining HotDoc, Lauren has worked for several reputable organizations such as Vision Critical, Fresh Tracks Canada, Aritzia, Davie & Chiyo, and Ipsos ASI.