Katherine Thomas is an accomplished brand and CX specialist with over 4 years of experience in building irresistible customer experiences rooted in Customer Insight. She is currently working with global leisure attractions, pharmaceutical companies, banks, and retailers at Brand Vista, where she helps align brand values with customer needs. Katherine has an American Studies BA HONS degree, with a year abroad studying in Ottawa, Canada, from The University of Nottingham. Before joining the world of CX, Katherine worked with customers directly in retail and hospitality management roles at McDonald's and M&S.

Katherine's expertise in customer experience and brand alignment makes her an invaluable asset to any organization looking to create customer-centric strategies. She has demonstrated remarkable skill in delivering exceptional customer experiences while adhering to brand values. Her proficiency in customer research, data analysis, and project management has also helped her lead projects that align brand and customer value. Katherine's experience in hospitality and retail management has also made her adept at managing teams and delivering projects on-time, on-budget, and to perfection. Katherine's hybrid background of retail, hospitality, and brand strategy makes her an invaluable asset to any organization looking to create a customer-centric culture.