Ringling School of Art and Design

Louisiana State University

Director of Enterprise Creative and Content at Implus

San Diego, California, United States

Responsible for building and managing a talented, versatile enterprise-wide creative department while leading creative and content direction, development, and delivery of strategic brand initiatives from product inception up through and including the consumer experience across over 20 international brands and a multitude of private label brands within the industries of footwear, sports training, fitness, medical, and outdoor recreation.In addition to proudly supporting the entire portfolio of Implus brands in their commitment to helping people live healthy and active lives. By providing innovative products to its robust global retail partner's network of over 80,000 retail outlets across North America and throughout 70 countries worldwide.

Implus

Director of Enterprise Creative, and Content

Director of Creative, and Content

Performing an essential role in the development & execution of global marketing tactics & strategies across consumer/trade channels to successfully increase profitability, brand effectiveness, while extending the brands overall reach. Working in close collaboration with worldwide marketing team to plan, execute & analyze marketing plans/campaigns, communication strategies & materials, advertising, public relations, website development, social media & budgeting across the Americas, Asia Pacific, Australia, France, Italy, Germany & Japan.Effectively executing positioning, identity & marcom messages across SCUBAPRO’s global reach. Collaborates with product & brand marketing teams as well as outside vendors to ensure that product positioning/messages are aligned with corporate strategy & brand identity.Participates in the development of marcom strategies, campaigns & execution of digital/traditional marketing plans for existing/new products. Leading the execution of comprehensive marcom programs (i.e. traditional, grass roots, new media, etc.) in the most cost efficient manner to meet overall company sales, profit and growth objectives.Leads the development of online enterprise solutions that best connect consumers to the brand. Supports development of & leads execution of marketing/brand related communications which includes advertising/promotions, product packaging, point of purchasing marketing, public relations & new media/CRM/DDM as well as associated budgets. Organizes & coordinates research to benchmark best practices, dissecting consumer marketing dynamics to effectively target the consumers/customers.Leads the development of best in class web branding strategies. Analyzes web trends & development of marketing plans that meet strategic goals.Manages financial resources assigned to global/US marketing efforts that optimize marketing dollar ROI. Collaborates with leadership to prepare and monitor budget assumptions within each product category. 

Johnson Outdoors

Global Marketing Manager - SCUBAPRO

An integral member of the sales and marketing team, this role was accountable for managing and growing the Allen brand position and its message in the digital space. Meanwhile building and maintaining relationships/partnerships with online customers both in the United States of America and internationally aboard. Tasked to champion all contacts for existing to new ecommerce and digital accounts. Responsible for account development, setup, sales analysis, sku continuity among all ecommerce, online marketing accounts and digital graphics. Including policing brand and product messaging for consistency, engagement and professionalism. Tracking metrics across all digital, social networking and interactive activities under the Allen brand. While tasked to create content, graphics and interactive communication tools used via computers and mobile devices. In addition to supervising all customer service related activities and product/lifestyle photography.Position Highlights:- Helped raised Facebook presence from 2,120 followers to over 40,000 organic (non-purchased) followers in less than 12 months-  Rebuilt call center and reformatted the customer service process- Increased customer service approval rating- Grew company monthly website traffic from 4,000(avg) to over 18,000 in 12 months while increasing overall time on site- Rebuilt company website on my own including; responsive front-end design, back-end design, seo, smo, graphics, and copywriting- Took over and rebuilt the photography department- Reshot/edited 3000 products to be included in the catalog- Photographed all lifestyle photography to be used within the catalog, social media, and company-wideAchievements:-  IPPA Animal & Panoramic Award recipient  -  2015- Awarded One EyeLand Photography Bronze Nature/Landscape Award and Finalist in Fine Arts Award  -  2014-  31th Annual Healthcare Advertising Award recipient  -  2014-  Invited to become a Getty Images Contributor

Allen Company

Digital Marketing Manager

Managed teams within and outside of the organization, acting as both a manager and a practitioner, I ensured the team was inspired and focused while playing a pivotal role in overseeing creative approaches for major accounts and strategic pitches. Daily tasks were but not limited to, project management, graphic design, web development, & art direction. Develop, refine, & manage the process: Diffused problems & put forward solutions that were in the best interest of the company. Lead & support the development of the creative project plan, creative brief, mood boards, mocks, interaction design, usability plan, & content/copywriting strategy. Present deliverable to the client & negotiate changes. Oversee high-risk projects to ensure quality.Position Highlights: Conceived, designed and developed over 30 website properties Developed, design and published the first-ever QR code scanner, generator, and decoder on the mobile market – over 2 million downloads worldwide –under the third party name Successfully managed over 30 social media accounts Grew business from freelance to staff run Established well-seeded business relationship nationally and internationallyAchievements: Two Time One Eyeland Photography Award recipient  -  2013

Human Lions

Principal, Creative Director

Provided direction for all interactive and new media communications, while collaborating with both Tidewell colleagues and community leaders to develop award winning digital strategies. Use of online CMS/SMO/SEO solutions, social networking outlets, viral analytical management, video production, virtual learning (LMS) platforms and other new media communications vehicles from concept to execution. Received extensive hands on training in the categories of employee relations, business leadership management, project management and time management. Presented nationally on various topics regarding digital media, e-learning, video conferencing, social media communications and brand management.Position Highlights: Created 8 CMS driven company websites for both internal and external use Created a responsive intranet system Built the digital marketing department up from the ground level Helped bring in house all advertising, web development, video production, photography and marketing efforts. Which saved the company an estimated $290,000 Assisted in growing company Facebook page by 30% Grew company website traffic from an average 1,500+ views per month to 11,000+ and 36,000+ across total online spaceAchievements: IPPA 1st Place Photographer of the Year recipient  -  2014 Awarded a CH-111 Computer Hardware Technician certificate from the National Computer Science Academy  -  2014 Featured artist in Migrate Magazine – International Artist Annual  - 2014 Artwork published in three international magazines  -  2014 Photography published in two international travel magazine  -  2014 Landscape photography featured on National Geographic website  -  2014 30th Annual Healthcare Advertising Award recipient  -  2013

Tidewell Hospice

Director of New Media Communications

New Media Marketing Manager

Creative Director

Art Director

Creative hands-on direction, designed, organized multiple advertising and promotional campaigns from concept to completion at the local, national and global levels. Successfully completed assignments both effectively and efficiently in a busy working environment and while operating under extremely tight deadlines. Developed and managed interactive web solutions, brochures, catalogs, billboards, postcards, logos, annual reports and a variety of other collateral pieces. •	Previous achievements: Agency Won: Gold - Silver Local Addy Award, Featured in The Best Designs.com•	Keywords that best describe my experience: Art direction, graphic design, web design, illustrator, creative problem solving and project management.

Be Creative USA

Clear Channel International

Marketing Specialist

Performed lead role in the design and production of all print, identity, packaging, multimedia, web design, pop signage, vehicle wraps, event imaging and interactive communications systems for six specifically different radio stations with different brands, formats and demographical needs. Including developing programs for both local and national sales. Managing vendor relationships, as well as multiple concurrent projects on different technological platforms. Responsible for preparing reports concerning productivity, changes in workflow and others that impact bottom-line expenditures.Position Highlights:-  Marketed and manage Clear Channel Concert Series – showing numerous national artists ranging from A list (billboard top 25) to B list (Top 26-50) artists-  Developed innovative ideas that current still being used in 2016- Worked up the ranks from a marketing specialist to Identity & Brand Communications Manager, than later managing all aspects of digital communications as the webmaster for 6 radio stations-  Created the first ever interactive sales sheet which services 200 radio clusters nationwidePrevious achievements:-  15 Extra Mile Awards-  Employee of the Year-  Internet Award (IAC) Award-  Department won: 2007 Gold Innovation Award Winner - Top Idea of the Year of Clear Channel Radio’s 1200 stations

Julio Lucas