Michael Hartrich is a renowned figure in the construction industry, boasting extensive experience as a residential building contractor and the founder of the Santa Cruz Construction Guild. He has a unique perspective and special skill set in both construction and digital creativity, which has led him to develop a unique mobile app for local lumberyards. The app improves the reach and functionality of a mobile responsive website, and it's designed to complement and strengthen all current marketing efforts. The app features installation guides and videos for materials sold, codes and regulations, quick links to cooperative local building and planning departments, direct push notifications, and quick links to top pages on a website of interest. Michael has demonstrated success in his endeavors, and his background makes him a valuable asset in his current endeavors. He is the current President at Construction Guild US, Inc, and formerly the Principal at Hartrich Design-Build.