Trish Bertuzzi is a renowned B2B technology sales leader and founder of The Bridge Group, helping ambitious companies build world-class inside sales teams since 1998. Her company has worked with over 400 organizations, optimizing sales development and inside sales with a focus on generating revenue, refining the profession's image and transforming the bigger company deals through account-based marketing services. In 2019, Trish added customer success as a revenue generation function, making it the next frontier in sales. Trish's company offers strategic guidance on implementation strategy, productivity, performance, process, technology, and tools. In addition to her extensive experience leading sales teams, she is also a published author of the Sales Development Playbook, a LinkedIn Top Voice in Sales for 2018 and 2019, and sits on the advisory boards of several firms.