Portland State University

Senior Marketer  -  Communications  -  Global Alliances

United States

Adobe

Partner Communications, Commercial

Magento, an Adobe Company (acquired by Adobe, May 2018)

Senior Partner Marketing Manager, Solution Partners at Magento Commerce, an Adobe Company

- Fueled the growth of a company shaping the future of marketing measurement and analytics - Reporting directly to the CMO, oversaw all PR, analyst relations, blogging and social media for the company. - Responsible for external communications strategy and execution activities into key influencer audiences, including media, analysts and industry thought leaders. - Established the Origami Logic brand position in key influencer communities including the CMO, Head of Analytics and Brand Marketer community. - Owned the editorial calendar with strategic outreach plan by channel, content type and promotional positioning. - Built creative storylines for media interest and appeal that ultimately resulted in Tier 1 media coverage. - Managed external PR agency while responsible for key success metrics including share of voice, social engagement, thought leadership and market influence.

Origami Logic (acquired by Intuit)

Director of Communications

Y Combinator W14Key Responsibilities: - Developed and built the strategic vision for marketing with the goal of identifying areas for growth, increasing and evangelizing brand and product awareness. - Defined and executed a comprehensive marketing strategy across multiple audience segments- Owned product marketing strategy and execution for new products, establishing key value propositions, messaging and go-to-market plans. - Responsible for the company’s entire overall brand, positioning including development of company web presence, event participation, PR initiatives and more. - Provided strategic and tactical direction for marketing including planning, budgeting and overall marketing calendar scheduling. - Supporting and executing externally facing partner marketing presence and co-marketing programs. - Event Management - contract negotiated, managed strategic meetings, spokesperson for the company, company evangelist. - B2B demand generation and awareness: Execute channel partner campaigns and activities such as webinars, email marketing and event planning. Tracked activity performance and provided in-depth analysis and recommendations on clear next steps. - Ensuring channel go-to-market readiness and enablement: Developed field marketing initiatives, communication vehicles through content development and sales tools to drive increased marketing awareness and adoption.

Two Tap (acquired by Honey, acquired by PayPal)

Director of Marketing

Head of MarketingAcquisition by Experian Marketing Services - October 2013.Messaging and Positioning • Shaped the divisions narrative across media and partner audiences including product launches, strategic partnerships and global expansion initiatives• Developed differentiated audience-specific messaging including premium publishers, ad exchanges, agencies and performance marketersThought Leadership• Led the strategy and execution of public relations. Worked closely with US and EU agencies to design and implement a highly effective PR program reaching high profile journalists and media outlets• Joint strategy planning with product, sales and marketing team on product announcements, strategic partnerships, momentum releases and client reference programs. Content Generation • Whitepapers – Published and promoted whitepapers to support awareness and demand for technology solution including co-authored papers with OpenX and TRUSTe• Website & Blog – Launched and produced copy content for re-brand and launch of next generation of AdTruth’s corporate website and blog. Ongoing maintenance and measurement.• Sales Enablement – Produced core collateral including pitch decks, datasheets and FAQs to help educate and accelerate the products value to the marketPartner Marketing• Launched Partner Marketing Program infrastructure including the development of kick off processes and materials for joint marketing budgeting and planning• Developed and implemented an online eLearning Training Program to drive sales enablement amongst global business development and product teams. Adopted internally and by external partnersEvent Strategy and Execution • Negotiated global industry event sponsorships for high profile industry events that provided a channel to introduce AdTruth to the digital adtech industry• Company-led Events – Launched AdTruth Accelerate global event series and owned programming including securing guest speakers and measuring effectiveness

AdTruth, a part of Experian Marketing Services

Marketing Communications Manager

Part of the founding US Marketing team leading up to a $190 million IPO.Responsible for defining and leading marketing communication programs including both online and offline to support corporate marketing, lead generation and sales enablement initiatives. Provided leadership and support for a wide range of web marketing and marketing communication programs including:Website Management Site design and maintenance to continuously enhance both our front-end web presence and web operations. Global project manager.Public RelationsWork directly with PR agency to write and review all internal and external company messaging, press releases, bylines, case studies, speaking and award submissions. Manage and maintain relationships with journalists, bloggers and analysts. Manage customer reference program and creation and maintenance of announcement calendar and trackerCorporate Branding & Messaging Maintenance and creation of branding elements including logo development, event branding and development of website messagingEvent Strategy & ExecutionManage end-to-end planning, execution and follow-up for a wide range of events including conferences, tradeshows, partner and executive level networking events. Secured sponsorship and speaking engagements. Social Media Manage US social media programs including listening, monitoring and reacting to various social media channels including Twitter, Facebook and LinkedIn.Partner Co-Marketing Directly worked with partners on successful delivery of case studies, and co-hosted events including webinars and industry networking events.Sales Enablement Manage design, creation and maintenance of sales collateral (digital and print) and reference programs including case studies, datasheets, presentations and whitepapers.Vendor Relations Act as a liason between suppliers and vendors for smooth implementation of projects and deliverables to meet tight deadlines for success.

Criteo

Formerly Savvion, Inc.•	Partner Communications – Coordinated and managed monthly partner marketing newsletters and targeted email campaigns with clear calls-to-actions to a global audience, while monitoring and tracking results. •	Partner Portal – Worked with cross functional teams on the strategy and development of building a new Partner Portal as an enablement tool and act as a one-stop shop for partner channel resources. •	Partner Event Management – Fully managed the coordination and logistics for partner events including webinars and large scale live events to support channel relationships and build awareness of company offerings.

Progress Software

Partner Marketing Manager

Partner Marketing Programo	Partner Portal - Developed, executed, monitored and coordinated the launch of a partner portal to the Savvion partner ecosystem from initial strategy to development. o	Partner On- boarding Process - Worked with global partner team on developing a standardized set of processes and requirements.o	Partner Program Branding – Created Partner Program branding materials for the partner community.o	<a href="http://Salesforce.com">Salesforce.com</a> Partner Management – Managed the internal processes of maintaining a clean partner relationship database while defining a process importing of new partner inquiries and outbound email campaigns. o	Partner Communications - Developed a focused strategy to continually involve and listen to our partner community using multiple inbound and outbound communication channels.Social Marketing Programo	Share of Voice & Mindshare – Used viral marketing techniques through social networks to effectively increase awareness and word of mouth.o	Blog Development – Developed and maintained a blog editorial calendar that was continually monitored and updated. o	Program Development – Leveraged multiple social media channels (Facebook, LinkedIn, Twitter) to increase search engine rankings and build brand loyalty. Webinar Program o	Portal Management – Managed webinar programs with third party targeted industry portals  to generate qualifying leads to support our sales organization and overall success.  o	Measurement & Tracking – Created and managed a formal follow up process aligned with the sales organization that effectively reached the end goal of lead generation, building loyalty, driving website visitors and increasing brand awareness. o	Planning, Strategy, Promotion – Fully maximized the benefits of managing a Webinar Program as one of the top tools for lead generation.  Created a formal process to maximize the results as one of the top proven lead generation channels.

Savvion

Marketing Communications Specialist (now Progress Software)

- Marketing Programs –Implemented direct e-mail marketing campaigns that resulted in driving the awareness of product offerings and developed, designed and executed advertising campaigns, online promotions.•	Collateral Development – Worked directly on creating sales support materials by assisting in the creation of copy content and overall design elements. •	PR and Event Management – Managed a successful product launch event from setup to tear down. Coordinated annual tradeshow sponsorships and domestic user group events by working closely with vendors and measuring ROI. •	Web Content Creation – Created monthly blog entries and corporate content that spotlighted strategic partners and homepage promotions •	Partner Lead Generation & Research – Implemented a Webinar Program that provided a platform for Partners to gain attention from prospective end users.

Coghead

Marketing Specialist

- Event Management - Coordinated all tradeshow and conference management participation and speaking opportunities globally.•	Creative Development - Worked with graphic designer on the creation of tradeshow booth graphics and booth materials to create an overall brand identity. •	Marketing Collateral- Assisted in the creation, editing, maintenance and distribution of all marketing materials including analyst research whitepapers.•	CRM Administration - Maintained a database of registered website users by managing inbound web leads and developing online marketing campaigns and outreach.•	Vendor & Analyst Relations – Maintained global vendor relationships and coordinated industry analyst briefings.

Engimatec

Marketing Coordinator

- Lead Generation- Coordinated strategic lead generation programs by developing appropriate messaging for specific target audiences and facilitating the ability to deliver measurable reports and analysis. •	Executive Speaking Program - Developed and managed programs for executive speaking engagements•	Creative Development- Worked closely with team members, sales professionals, contractors and vendors on the creative development of flash rich media pieces, search engine marketing, collateral and other outbound communication strategies. •	Marketing Communications- Implemented internal and external communications including creation of electronic and print communications such as email blasts, monthly partner newsletters, online and print advertising and white-paper syndication. •	CRM Administration - Administrated internal use of CRM application to support sales and manage the pipeline process. Helped build a lead process flow for managing multiple opportunities.

Meredith Orr