Guy Washer is a task-driven business leader and an expert in providing valuable insights that drive business growth through innovation and client engagement. With more than 20 years of research experience, Guy specializes in audience understanding, communication strategies, client retention, new product and service introduction, segmentation and thought leadership. After obtaining a 2:1 in Economics and Politics from Lancaster University, he began working as a Research Executive at Benchmark Research, later becoming Head of Economics at Ryde School, Sales Director at Works Management Magazine, Director and then Managing Director at Benchmark Research, Managing Director at Redshift Research Ltd, and finally Managing Partner at Sapio Research. In his latest venture, Opinionography, Guy brings his wealth of experience in qualitative and quantitative techniques to provide groundbreaking insight into a wide range of industries and areas.