Basheer Cassim is an accomplished entrepreneur and senior executive with a remarkable talent for building global technology companies, from startup to IPO. With a passion for defining game-changing strategies and transforming them into successful executions, he has demonstrated his core strength in sales leadership and the creation of lasting customer partnerships. Basheer's expertise and experience in managing technology companies led him to manage and serve on the board of several technology companies, with many of them benefitting from his expertise in leadership teams for M&A and IPO.

Basheer Cassim is the current CEO of Leadbook, a global lead generation and nurturing platform, with over 200 million decision makers. Before joining Leadbook, he was the CEO for Asia at ServiceSource, a revenue management platform that went public on the NASDAQ. He joined the company in June 2016 and oversaw the strategic direction and growth of ServiceSource's Asia Pacific and Japan businesses. Before ServiceSource, Basheer held several senior leadership positions in the technology industry, including Vice President and GM International Sales & Marketing at Proxim Wireless and Director of Global Business Development at Dell.

Basheer Cassim's educational background is that he studied for his MBA at the London Business School and a Master in Finance at the University of Paris at Dauphine. He is also a member of BANSEA (Business Angel Network South East Asia), where he was an executive member.