Borislav Ivanov is an accomplished Commercial Director, Marketing Director, Sales Director, and Digital Marketing Strategist in the telecom, ICT, software, and digital marketing services industries operating in Central and Eastern Europe. He has 12+ years of experience providing telecom and ICT services to retail, SMB, and corporate clients. He has also spent nearly five years selling system integration services, equipment, hardware devices, and software solutions to SMB and corporate customers in the banking, telecom, retail, and services industries. Furthermore, he has over five years of promoting digital, direct, and email marketing solutions to clients in the banking, consumer, insurance, travel, telecom and ICT, retail, and services sectors across agencies and online publishers. Ivanov has expertise in sales channels, partner account management, and new business development. He possesses a profound ability to formulate and execute highly effective and result-driven marketing and sales strategies that achieve set KPIs and high ROIs. He has a record of driving customer acquisitions, revenue growth, and profit targets.

Ivanov holds a BA in Business Management & Administration from the University of National and World Economy and an Executive MBA, Honours from the American University in Bulgaria. He has worked for several reputable companies such as Telenor/Globul, Telelink, Trans Telecom, and Mobitel, where he managed multi-million euro budgets, led nation-wide teams of up to 120 with up to fifteen direct reports, and headed a total of 5 national telecom services projects up to €5M. Currently, he is a Business Development Director for Europe and Central Asia at Software Group.