Tracey Hart is a Sales Director and General Manager with extensive expertise in B2B and B2C business transformation, growth strategies, and operational effectiveness. She is a successful commercial leader and revenue generator, winning long-term profitable contracts significantly increasing market share and achieving six-figure revenue increases. Tracey has worn many hats in her career, from sales, marketing, strategy, general manager, and national account controller, building her capability to manage multi-disciplined businesses and to navigate complex negotiations.

Tracey's commercial remit focuses on developing stakeholder relationships, maximizing returns, and providing sustainable growth. Her value proposition is focused on the core strategy, seeing the commercial opportunity, challenging existing business models to generate new revenue streams, calculating risk/reward, and making it happen, generating momentum, and encouraging innovation.

With expertise in business transformation, operational development, sales, business development, large contract acquisition, and retention, stakeholder engagement, reducing complexity to increase return, building a high-performance culture, P&L ownership, and PLC board capability. Tracey has worked across several sectors, including Retail, Media, FMCG, Consumer Electronics, and Distribution.

Tracey's education background includes studying Business Studies at the University of Hertfordshire. Throughout her career, she has served in various leadership positions, including Commercial Director at News UK, Head of Sales & Marketing at Daily Mail, Country Manager at Polaroid UK LTD, European Sales Manager, Head of Strategy, and National Account Controller at Polaroid UK LTD, and Field Executive at General Foods.