Greg Effrein is a seasoned product builder with over twenty years of diverse experience across multiple industries. With a Bachelor's Degree in Industrial Management & Accounting from Purdue University Krannert School of Management and an MBA from the same school, Effrein has worked in start-ups and Fortune 500 companies, leading product development, teams, and P&L ownership. An agile development expert, he has launched numerous products and led global teams with a user-centered design approach.

Effrein began his career as a Senior Financial Analyst at Kellogg Company before eventually serving as the VP of Records Management Division at Manatron and the Director of New Product Development at Axena. He has also worked as the eBusiness Systems Manager at Kellogg Company, the Senior Director of FL Business Unit at Manatron, and the VP of Software Development and Operations at Universal Analytics. Before joining IBM as the Principal Product Manager for IBM Cloud Developer Experience, he worked at Silvercar as the Director of Product and headed Adonit as a Product Manager.

Effrein's bio highlights his strengths as a product builder with an agile development approach, extensive global experience, and expertise in new product launch, customer and product management, and program management. He also has experience in developing and leading organizations and full lifecycle development and support.