José Barreiro-López is a highly accomplished executive with over 25 years of experience in sales & marketing, product management, and operations across global organizations in the automotive, FMCG, telecommunications, and premium audio industries. With a strong ability to build bridges between global HQ functions and local entities while focusing on critical end results, José is a spider in the web who can create, scale, and optimize businesses by solving consumer and customer problems.

José has held various HQ-based executive positions throughout his career at companies such as Siemens, GM, Ericsson, Sony, and Bang & Olufsen. He has a comprehensive commercial toolbox to support growth objectives and can build and scale sales channels to grow businesses and improve profitability. He can also effectively manage and optimize P&L's of different sizes and recruit, motivate, mentor, and build world-class teams. José is a self-driven and motivated learner, and his calm and calculated approach to decision-making has supported organizational changes as well as business growth.

José's professional international experience includes being the Vice President of Global Sales at Loewe Technology and holding various positions at Bang & Olufsen, Sony Mobile Communications, and General Motors-Adam Opel AG, among others. He studied International Marketing at the University of Regensburg, Economics at the Universitat Autònoma de Barcelona, and Business, Languages & IT at the University of Wolverhampton.