Samuel Muthoka is a high-energy professional with a focus on market and social research. He is a disciple of transformational leadership and enjoys working with and growing teams to make an impact in the world. Additionally, Samuel is a philanthropist and active member of Lions Clubs International. He has a passion for underprivileged communities and is involved in a variety of community service projects. Samuel subscribes to conservative Christian virtues and values.

Samuel has an impressive educational background having studied a Doctor of Philosophy (Ph.D.) in Psychometrics, Education, and Research scholar at Kenyatta University. He also completed the Lead Executive Program in Business Administration and Management, General, at the Strathmore Business School. Furthermore, he has a Master of Education (M.Ed.) in Educational Psychology from Kenyatta University, and a Bachelor of Education (B.Ed.) in English Lit/Music (Honours) from the same institution. As for his high school education, Samuel attended the Makueni Boys High School.

Notably, Samuel has worked in a number of roles, including Country President of Ipsos Tanzania, Director of Marketing and Head of Clients for the Eastern Africa Region at Ipsos, and Director of Public Affairs at Ipsos. He also worked as a Senior Research Manager at Synovate and Consumer Insight Africa.