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Art at work: How 10 Philly workspaces are embracing their creative sides - Technical.ly

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Art at work: How 10 Philly workspaces are embracing their creative ... - Technical.ly

Brigham Young University

Strategic Communications Expert  -  Customer Advocate  -  Video Producer

Greater Philadelphia

- Oversee marketing communications and social media strategy and execution.- Develop strategic relationships with media, publishers and partners that allow AWeber to achieve measurable results through press releases, PR campaigns, event sponsorships, speaking engagements, bylines and more.- Handle all social media monitoring to identify opportunities to engage influencers, customers and potential customers.- Oversee influencer marketing to build and nurture our most influential customers and advocates to drive interest, engagement and loyalty to our email marketing platform.- Handle all crisis communication, serving as the point of contact in social media for response and management of any crises.- Manage AWeber's event strategy and execution, serving as the point of contact for organizing logistics tied to any event, trade show or conference.

AWeber

Marketing Communications Manager

- Managed the content and communications marketing strategy and process that supported business goals around brand awareness, demand/lead generation, customer acquisition/retention and product releases.- Directed and, at times, developed original copy that exhibited a superior sense of composition and style with a logical flow of ideas and an understanding of brand and industry.- Managed the content development process from end-to-end, working and leading internal and external teams to produce, curate and distribute content that generated awareness, educated, influenced and engaged prospective customers, current partners, and key stakeholders.- Partnered with Demand Generation, Sales, Partner Success and Product leaders to develop a holistic content marketing strategy (and calendar) to execute against a quarterly marketing content calendar in order to meet content quotas and achieve conversion goals.- Led PR efforts to drive exposure for CoreDial and served as key contact for communications related activities including; writing/editing press releases, speeches and presentations, managing PR firm, building relationships with key media and influencers, and securing speaking opportunities at trade shows and thought leadership events.- Oversaw event marketing strategy and management.- Worked with marketing partners, designers, cross-functional colleagues and others to determine creative execution and project managed through execution.- Edited and reviewed communications to ensure quality and consistency.

CoreDial, LLC

Director, Marketing Communications

- Manage a team of five full-time specialists who oversee content marketing, social media and educational videos.- Oversee the company blog, social media, educational videos, webinars, ebooks, email marketing, ecourses, landing pages, etc.- Develop AWeber’s content marketing strategy and defined our core content pillars.- Produce weekly reports highlighting the performance of our content marketing efforts.- Developed and launched AWeber’s first-ever lead generation strategy and made improvements to our lead gen efforts that doubled lead-to-customer conversion rates.- Introduced AWeber’s first-ever live product announcement onstage via Google Hangout at our annual ASCEND Digital Marketing Summit.- Improved internal processes and editorial calendars, which improved visibility into the activities of the content marketing team.

Content Marketing Manager

- Developed and manage first-ever AWeber’s social media strategy and content plan, highlighting all paid, owned and earned activities, relying heavily on analysis of several key social media metrics (e.g., engagement rate, CTR, etc.).• Implemented AWeber's first-ever social media policy, coordinating with key stakeholders across multiple departments to ensure its effectiveness.• Developed the customer experience plan for social media, and trained customer solutions team members on how to handle customer concerns from social media.• Mentored customer solutions team members and helped them develop their knowledge and skills in the area of social media.• Developed AWeber’s first-ever crisis communication plan, and successfully managed crisis communication during several major cyber attacks, some of which extended for more than 72 hours.• Launched and hosted AWeber’s monthly #AWeberHour Twitter chat series, featuring guest experts in digital marketing, which reaches up to 500,000 unique Twitter users.• Successfully managed the audio-video production of AWeber’s first-ever multi-day conference, ASCEND Digital Marketing Summit, which featured more than 20 leading industry speakers and more than 200 attendees from around the world.

Social Media Manager

Olson Films is a commercial video production company located in Philadelphia. We produce handcrafted videos.

Olson Films

Founder

Responsibilities:• Served as an official spokesperson for The UPS Store brand• Monitored national, regional and local media coverage• Helped plan a variety of media outreach campaigns to promote The UPS Store• Helped manage the activity of our advertising and PR agencies• Helped lead social media strategy and handled daily activity on our social channels, including Facebook, Twitter, LinkedIn, Google+, YouTube, Vimeo, Foursquare and Slideshare• Helped develop social media campaigns to increase fan count and engagement• Managed online brand reputation by working collaboratively with customer relations to address online concerns• Conducted blogger outreach• Wrote press releases, blogs and social media posts• Represented The UPS Store during Twitter and Facebook chatsAchievements:• Helped launch a viral sharing campaign during Small Business Week 2013 that increased our social share of voice from 40% to 58% during Small Business Week 2013, compared to FedEx Office and USPS. Reached nearly 275,000 Facebook users during the week, generating nearly 900 new Facebook fans.• Hosted a Twitter Chat Series during the 2013 NCAA Final Four with three small business experts. Collectively, the chats generated 30 million impressions, 12+ million of which mentioned The UPS Store.• Hosted a Facebook chat with a small business marketing expert during the 2012 NCAA Final Four, resulting in a viral reach of 38,000+ Facebook users and an organic reach of nearly 12,000 users. Gained 500+ new Facebook fans the week leading up to the chat.

UPS / The UPS Store, Inc.

Public Relations & Social Media Supervisor

Responsibilities:•   Strategic communication planning to support key company initiatives•   Production and distribution of daily, weekly, monthly and quarterly publications to our U.S. franchise network•   Managed content for franchise extranet, which gets nearly 7,000 unique visits a week•   Managed video production of news, feature and instructional projects to support company initiatives, including all pre- and post-production work•   Speech and ghost writing for senior-level executives•   Supervised a team of two communications specialistsAchievements:•   Developed a communication plan that helped quadruple first-timer attendance at our 2010 national convention despite a sluggish economy, and achieved an 86% satisfaction rate among attendees – a 10% increase from the previous convention.•   Increased readership (i.e., percentage of recipients who open emails) of our weekly franchisee email newsletter by 18 percent and the click-through rate by 28% percent.•   Planned and executed a two-day shoot for an instructional video, including scripting, talent selection, equipment and production, reducing the cost to the company.

Corporate Communications Supervisor / Video Producer

Responsibilities:•   Strategic communication planning to support company initiatives   •   Assisted in producing and distributing wdaily, weekly, monthly and quarterly publications to our U.S. franchise network•   Maintained content for 800+ pages and 2,000+ documents on franchise extranet.•   Wrote speeches and articles on behalf of company executives•   Developed presentations to distribute to franchise network•   Provided counsel to internal teams on communication strategies•   Assisted in production and communication of annual franchise conventions

Corporate Communications Specialist

Responsibilities:•   Conducted a statewide survey to gauge public's sentiment toward national lands and conservation of ancient resources•   Developed a public relations plan/proposal for the Utah Bureau of Land Management to aid them in building awareness of preserving the state's natural resources•   Developed presentation to the Utah Bureau of Land Management•   Presented proposal to the Utah Bureau of Land Management for their consideration

Utah Bureau of Land Management

Public Relations Consultant

Responsibilities:•   Acted as direct media contact for men and women’s golf•   Wrote and distributed news releases locally and nationally•   Maintained team statistical information on BYU Athletics website•   Assisted at athletic events (e.g., golf, football, basketball, volleyball and softball)Achievements:•   Wrote cover story on golf team for Fairway Magazine Spring 2005 issue

Sports Information Director

Responsibilities:•   Wrote news articles about the BYU men’s swim/dive team and Anaheim Angels’ Pioneer League affiliate, the Provo Angels (now known as the Orem Owlz).•   Fulfilled other news and feature writing assignments.•   Produced short news radio stories.

Journalist

Responsibilities:•   Managed more than 25 part-time lifeguards, including hiring, training, scheduling and payroll•   Managed safety oversight for large swimming and diving events for the university as well as the state high school championshipsAchievements:•   Successfully oversaw university swim and dive competitions•   Successfully oversaw state high school swim and dive championships

Brandon Olson

Brandon Olson