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Cyril Scaria
Director, Mobile App Monetization at Freestar
Professional Background
Cyril Scaria is a seasoned professional with extensive experience in the AdTech and DataTech industries, consistently thriving in publisher-facing roles. His career embodies innovation and strategic acumen, particularly in the realm of monetization solutions tailored for mobile applications, games, and digital media companies. With a robust understanding of the digital advertising landscape, Cyril has established himself as a key player in the field, demonstrating adeptness at forming and nurturing fruitful partnerships with publishers globally.
His career trajectory includes significant roles at some of the world's leading mobile advertising platforms. At Affle, Mintegral, and InMobi, Cyril excelled in executing direct supply acquisition strategies that strengthened company positions in the highly competitive market. His tenure at Quadrant further highlights his expertise in the location data space, where he effectively contributed to the growth of this pioneering company.
In his current role as Director of Publisher Development for Mobile at Freestar, Cyril continues to leverage his extensive expertise, driving growth through strategic partnerships and monetization solutions that maximize revenue streams for publishers across the board. His commitment to excellence and ability to navigate complex market dynamics have made him a respected leader in this fast-evolving sector.
Education and Achievements
Cyril Scaria's educational foundation is rooted in solid business principles. He holds a Master of Business Administration (M.B.A.) in Marketing from NIIT University, where he honed his skills in market analysis, strategic planning, and effective brand management. Before that, he completed his Bachelor's degree in Business Economics at Delhi University, providing him with a comprehensive understanding of economic frameworks and their applications in the business world.
His academic background, combined with his professional experience, enables him to approach challenges with a strategic mindset and an analytical perspective.
Achievements
Throughout his career, Cyril has achieved significant milestones, particularly in the areas of ad monetization and data monetization. His specialties encompass:
- Ad Monetization: Cyril has a deep understanding of monetization frameworks and has been instrumental in delivering innovative solutions that meet the diverse needs of mobile apps and games.
- Data Monetization: With the growing importance of data in the modern digital economy, Cyril has developed strategies that empower businesses to harness their data effectively for monetization purposes.
- SDK/API/Tag-based Integrations: Cyril’s technical prowess in integrating these systems ensures seamless operations for publishers, enabling them to enhance their advertising capabilities.
- B2B Partnerships: His ability to foster enduring business relationships has been a cornerstone of his professional success.
- In-game Advertising: Cyril has a keen interest in optimizing advertising strategies within mobile games, maximizing user engagement and revenue potential.
- Consent Management: Understanding the importance of privacy and data protection, Cyril has been at the forefront of implementing consent management strategies that comply with regulatory standards.
Organizations
Cyril Scaria has held various significant positions that reflect his expertise and leadership capabilities. His professional journey includes roles such as:
- Director, Publisher Development (Mobile) at Freestar: Leading the charge in publisher development and partnerships.
- Director, Global Supply Partnerships at Kivi: Fostering global relationships and enhancing supply chain dynamics.
- Monetization Consultant - Mobile Gaming: Working as a freelancer, providing expert consultation for mobile gaming monetization.
- Senior Consultant - Data Monetization and Consent Management at Quadrant.io: Developing strategies in data monetization and compliance management.
- Head of Publisher Partnerships, India at InMobi: Spearheading partnerships in the Indian market to drive growth and success.
- Senior Manager - Media Alliances at Dentsu International: Creating alliances to strengthen media transactions and partnerships.
- Manager - Publisher Acquisition at Affle: Overseeing and improving publisher acquisition processes.
- Immigration Officer at New Zealand High Commission: Demonstrating his versatility and experience in administrative roles.
- Process Developer at GENPACT LLC: Gaining foundational experience in process optimization and development.
Cyril Scaria's multifaceted experience in the AdTech and DataTech industries not only showcases his adaptability and proficiency but also his commitment to driving value for both publishers and the businesses he collaborates with. His extensive knowledge, built over years of practical involvement in diverse roles, positions him as a leader in the third space, particularly in areas of ad monetization and digital partnerships. Active in networking and thought leadership within the industry, Cyril's contributions continue to influence the evolution and shaping of digital advertising landscapes.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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