Cyril Mandry

Cyril Mandry is a senior marketing executive at MSD (Merck Sharp & Dohme), known as Merck in the United States and Canada.4 He currently holds the position of Senior Director Global Digital Marketing & Omnichannel Customer Engagement in the Pharmaceuticals division of MSD.3

Mandry is recognized as an expert in pharmaceutical digital marketing and social media strategies. He has been a prominent speaker at industry events, sharing insights on how pharmaceutical companies can effectively leverage social media and digital channels.12

Some key points about Cyril Mandry's expertise and contributions include:

1. Social Media Advocacy: Mandry has been a strong proponent of pharmaceutical companies embracing social media. He believes that social media offers unique opportunities for pharma to reach and engage with various stakeholders, including healthcare professionals, patients, and policymakers.2

2. Digital Marketing Strategy: He emphasizes the importance of developing clear, targeted content for social media campaigns. Mandry advocates for aligning digital content with audience needs and using social media as part of an integrated, omnichannel marketing approach.1

3. Educational Content: Under Mandry's guidance, MSD has focused on creating educational content for social media, including short, impactful videos and "Did You Know" stories.1

4. Corporate Reputation: He has highlighted the use of social media for enhancing corporate reputation, showcasing MSD's efforts in supporting important causes and featuring employee experiences.1

5. Metrics and Evaluation: Mandry stresses the importance of having robust metrics to assess the performance of digital campaigns and optimize them for better results.1

Cyril Mandry's LinkedIn username is cyrilmandry, as mentioned in the query.3