Cyril Drouin

Cyril Drouin is a highly experienced professional with a strong background in eCommerce, digital marketing, and technology.

As the Chief eCommerce Officer for Greater China at Saatchi & Saatchi, Cyril oversees strategic initiatives and business development in the region.

With a Master's degree in IT & Mathematics and fluency in French, English, and Chinese, Cyril brings a wealth of knowledge and expertise to his roles.

Cyril has an extensive track record of success, having founded BysoftChina in 2003 and led it to become a leading eCommerce and digital agency in China.

He has worked with over 100 brands, retailers, and small businesses, providing end-to-end eCommerce solutions and digital marketing strategies.

Cyril is a sought-after speaker and trainer at digital and eCommerce conferences, showcasing his deep understanding of the Chinese eCommerce ecosystem.

His previous roles include Chief Ecommerce Officer at Publicis Groupe, Co-CEO at Performics, and Founder & CEO of Bysoft China.

Cyril's career spans various organizations and roles, demonstrating his versatility and expertise in the digital and technology sectors.