Cynthia Shannon

Marketing at Ghirardelli | Foodservice | B2B

Cynthia Shannon is the Associate Marketing Manager at Ghirardelli Chocolate Company, where she has been working since October 2022. Based in San Leandro, California, she has over 15 years of experience in digital marketing, particularly in the food, lifestyle, and hospitality sectors.

Professional Background

Shannon graduated from New York University with a degree in journalism and has held various marketing roles prior to her current position. Notably, she worked as a Senior Marketing Manager at Chronicle Books, focusing on partnerships and food and lifestyle marketing. Her experience also includes a five-year tenure at Goodreads/Amazon, where she developed digital marketing programs and managed email campaigns.

Skills and Expertise

Her skill set encompasses brand partnerships, content marketing, influencer campaigns, and event management, with a strong emphasis on both business-to-consumer (B2C) and business-to-business (B2B) marketing strategies. She is proficient in SQL and HTML and has received several certifications related to marketing and communication.

Languages and Interests

Cynthia is fluent in German and has working proficiency in French and Italian. She expresses a passion for food and lifestyle, which aligns with her professional focus in marketing within the food industry.1

Experience

Associate Marketing Manager at Ghirardelli Chocolate Company (October 2022 - Present)

Senior Marketing Manager, Partnerships at Chronicle Books (January 2022 - October 2022); Senior Marketing Manager, Food and Lifestyle at Chronicle Books (June 2018 - January 2022); Marketing Specialist at Goodreads, an Amazon company (May 2013 - June 2018); Communications Manager at Berrett-Koehler Publishers, Inc. (August 2010 - April 2013); Publicist at John Wiley and Sons (April 2007 - August 2010); Publicity Assistant at Other Press (May 2006 - April 2007)

Education

BA from New York University (2002 - 2006); Certificate in Publishing from Stanford Continuing Studies (2009); International Baccalaureate from Frankfurt International School (2000 - 2002)