Cynthia Price

SVP of Marketing

Cynthia Price is the Senior Vice President of Marketing at Litmus, a role she has held since February 2022. She has a strong background in marketing and sales, particularly within B2B technology startups, focusing on strategies for rapid growth, lead generation, and demand generation. Before her current position, she served as the Vice President of Marketing at Litmus from March 2019 to March 2022 and held various roles at Emma, Inc., including VP of Marketing and Director of Partner Development.1 2 3

Professional Background

Current Role: SVP of Marketing at Litmus (February 2022 - Present)
Previous Roles:
- VP of Marketing at Litmus (March 2019 - March 2022)
- VP of Marketing at Emma, Inc. (March 2016 - March 2017)
- Director of Partner Development at Emma, Inc. (June 2012 - June 2014)
Consulting: Runs her own consulting firm focusing on marketing strategy for early and mid-stage companies.3 4

Expertise

Cynthia specializes in:

Content Marketing: Leading initiatives that support the Litmus community through effective content strategies.
Demand Generation: Developing campaigns that drive engagement and conversions.
Marketing Strategy: Crafting and optimizing marketing plans aligned with sales objectives to foster business growth.1 5

Education

Cynthia holds degrees from Miami University and Harpeth Hall, although specific details about her education are not widely publicized.3

Personal Insights

Cynthia is known for her passion for authentic communication and the integral role of email in marketing strategies. She emphasizes the importance of real-time data analysis to improve campaign performance and has a notable presence in the email marketing industry with over a decade of experience.2 4