Cynthia Price is a seasoned marketing executive with extensive experience in content marketing, events, technology, advertising, and digital optimization. As the VP of Marketing at Litmus, she oversees all aspects of marketing, communications, and enablement across multiple verticals. With a proven track record of building funnel-based programs, Cynthia led the overhaul of the marketing model, nurturing framework, and operations system alongside the growth of the content marketing program at Emma Inc. Additionally, Cynthia built Marketing United, now one of the best marketing conferences in the country, and optimized Emma’s marketing spend across all channels, bringing the cost per lead down significantly alongside revenue growth.

Cynthia is a firm believer in creating a remarkable brand experience at every touchpoint and a steadfast ambassador for email marketing and the industry at large. She has spoken and published on best practices and industry trends and led a team of 14 responsible for building a comprehensive content marketing program at Emma.