Cynthia Kleinbaum

Cynthia Kleinbaum is an accomplished marketing executive currently serving as the Chief Marketing Officer at MoneyLion, where she oversees significant marketing initiatives, including customer acquisition and retention strategies. She has over 20 years of experience in the marketing field, with a strong focus on loyalty marketing and customer engagement.12

Career Highlights::

• Previous Role at Gilt.com: Kleinbaum was the Senior Director of Marketing, where she managed customer retention efforts and led the launch of the Gilt Insider loyalty program. She also played a pivotal role in establishing Gilt's first physical retail location.56
• Experience at Walmart: Before her tenure at MoneyLion, she held various leadership positions at Walmart, including Vice President of Marketing for Walmart+, where she was instrumental in integrating digital services to enhance the company's omnichannel retail strategy.12
• Educational Background: Kleinbaum holds an MBA from Harvard Business School and a Bachelor’s degree with honors from Universidad Iberoamericana. She has also completed executive education programs at INSEAD and Harvard Business School.34

In her career, Kleinbaum has been recognized for her innovative approaches to brand marketing and customer loyalty, contributing to the growth and repositioning of several brands across different sectors.