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Cynthia Herbst
Sales Executive - Merchandise Planner - Retail Analyst - MBA
Cynthia Herbst is a highly skilled sales, planning, marketing, and operations professional with a track record of success in the global lifestyle brands industry. She excels in driving strategy, growth, and profitability, surpassing benchmarks consistently. With experience in a wide range of accounts across the US and Canada, she is known for achieving sustainable business growth, developing merchandising and marketing strategies, and implementing best practices to boost sales and profits. Cynthia is dedicated to fostering strong relationships with wholesale partners, field teams, reps, and customers, and is passionate about training and mentoring teams for success. She leverages her extensive retail knowledge to assist boutique brands in scaling their businesses and implementing growth-focused disciplines. Her specialties include retail business analysis, strategic financial planning, brand building strategies, sales and account management, customer service, and business development.