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Cynthia Butler
MBA, Ad Tech/Programmatic Operations, Business Intelligence, Yield Maximization, and Revenue Management
Cynthia Butler is the Director of Yield Management at TripleLift, a company based in New York.13 She has expertise in operations and revenue management, with a focus on transforming traditional business approaches. Prior to her current role, Butler held the position of Director of Business from 2019 to 2022.5 She is also the Founder and Consultant at Progmatic Ops, a role she has held since 2009.5 Butler's professional experience demonstrates her skills in yield management and business operations within the digital advertising industry.
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Butler has shared insights on industry trends, particularly regarding subscription services and advertising models. She predicts that in 2023, due to economic factors and inflation, many people will reassess their subscriptions, leading businesses to reintroduce alternative revenue models and potentially causing a resurgence of ad-supported content.23
