Cynthia Butler

Cynthia Butler is a seasoned professional with a background in operations and revenue management, specializing in transforming traditional business approaches through data analysis and business intelligence.

With a Master of Business Administration (M.B.A.) from the University of California, Berkeley, Haas School of Business, and a Bachelor of Science (B.S.) in Marketing Communications from Johnson & Wales University, Cynthia has a strong educational foundation.

Throughout her career, Cynthia has held key roles at prominent organizations such as TripleLift, Mediavine, Digital First Media, IAC, and Emerge Digital Group, where she has driven significant advancements in yield management, programmatic operations, and business intelligence.

Cynthia's expertise lies in utilizing tools like data warehouses and Tableau to generate automated intelligence insights, enabling faster decision-making processes and identifying new business opportunities with reduced risks.

Her strategic mindset and focus on asking critical questions to understand the impact on business objectives have been instrumental in reshaping how revenue operations are managed within the publishing industry.

By shifting from reactionary approaches to predictive modeling, Cynthia has brought about a paradigm shift in revenue management, helping organizations forecast changes and align strategies with overarching business goals.

Throughout her diverse roles, Cynthia has honed her skills in inventory management, yield optimization, programmatic operations, and business solutions, showcasing her adaptability and proficiency in driving business growth through data-driven insights.