Cyndie Shaffstall

Cyndie Shaffstall is a seasoned marketing and business leader with extensive experience in marketing operations and entrepreneurship. Here's a comprehensive overview of her professional background:

Professional Experience

Marketing Operations Roles

• Marketing Operations Manager at Getaround (September 2020 - January 2022)

  • Improved marketing automation and operational efficiency
  • Managed martech stack and external resources
  • Ensured compliance with data privacy regulations like GDPR and CCPA
  • Collaborated with cross-functional teams to support KPIs and OKRs1

• Director of Sales and Marketing Operations at Hasura (January 2022 - August 2022)

  • Facilitated data flow throughout the organization
  • Managed a 40+ app tech stack and data warehouse
  • Reported directly to the COO1

• Senior Director of Marketing Operations at Sorenson Communications (October 2022 - Present)1

Entrepreneurial Background

Entrepreneurial Highlights::

• Successfully launched over two dozen startups in design, publishing, and marketing industries
• Founded Spider Trainers, providing automated marketing services
• Founded ThePowerXChange, an international technology distributor
• Managing member of C Shaffstall & Son, LLC (May 2009 - February 2020)12

Additional Professional Achievements

• Author: Wrote multiple nonfiction and fiction books
• Content Creator: Produces guest blogs, inbound content, and speaks publicly
• Inventor: Created Sassy Strappings
• Industry Experience: Worked with companies like United Airlines and Clarinda Company12

Technical Expertise

Tech Stack Proficiency::

• Marketing Tools: Marketo, Salesforce, Segment, Iterable
• Analytics: Google Analytics, Google Data Studio, Looker
• Collaboration: Jira, Asana, Miro
• CRM and Prospecting: ZoomInfo, LinkedIn Sales Navigator1

Cyndie Shaffstall is a versatile professional known for her innovative approach to marketing operations, entrepreneurship, and technology integration.