Cyndi Zhong

Cyndi Zhong is a Staff Data Scientist at LG Ad Solutions, based in the New York City Metropolitan Area.1 She is an experienced professional in the field of advertising analytics, with a focus on performance insights and optimization.

Professional Experience

Cyndi has over 10 years of experience in advertising analytics.1 Her career trajectory includes:

• Current Role: Staff Data Scientist at LG Ad Solutions (May 2024 - Present)1
• Previous Positions:
  • Sr. Principal, Marketing Science at VideoAmp (July 2023 - May 2024)
  • Director, Product Innovation at VideoAmp (June 2021 - June 2023)
  • Associate Director, Data Science at PHD (September 2019 - June 2021)
  • Various roles at Accuen, including Sr Manager and Manager of Marketing Sciences (2015 - 2019)

Skills and Expertise

Cyndi's areas of expertise include:

• Data Analytics: Specializing in Ad Tech
• Programming Languages: Python, R, SQL (PostgreSQL, Oracle SQL), DBT, SAS, SPSS, LaTeX
• Databases: Snowflake, Google BigQuery, Amazon Redshift, Databricks, MS Access
• Data Clean Rooms: Google Ads Data Hub, Facebook Advanced Analytics, Amazon Marketing Cloud
• Statistical Knowledge: Advanced topics including regressions, GLMs, simulation models, Monte Carlo, Markov Chain, Machine Learning

Achievements

Throughout her career, Cyndi has:

• Initiated and built data pipelines to streamline workflows and improve operational efficiency
• Generated reporting dashboards and SQL query templates
• Developed and executed complex queries for data analytics support
• Conducted statistical analyses of programmatic media buying performance
• Presented optimized buying strategies to trading teams

Cyndi Zhong's LinkedIn profile showcases a professional with strong analytical skills, extensive experience in the advertising technology sector, and a track record of leveraging data science to drive insights and optimization in the digital advertising landscape.1