IE Business School

Kingston University

St. Julian's School

Private Banking Latin America

EFG Bank

Senior Private Banker

Part of the very successful Latam team with particular focus on the the Brazilian market.

Millennium Banque Privée

Private Banker

- Founding team of credit and financial services SBU. Head of Marketing, Sales, HR and Operations for all of Brazil within the SBU.
- Negotiated and developed all products and services offered with banks and insurance companies.
- Project Manager for setup of the physical operation in 255 stores and a team of 920 people in 12 States. Not only was the geographical reach a challenge but also
- Responsible for results analytics and detailed evaluation of operational KPIs
- Point of contact with CFO, COO and Commercial Directors as well as all technical areas in the company.
- Structured Marketing Media Strategy, (Online/Digital and Offline), as well as all CRM for the products.Capturing but also retaining customers and building loyalty.
- Responsible for all brand communication both internal and external.
- Products offered such as store loyalty card, pre-paid card, gift cards, credit cards and insurance products.
- Implemented sales platform across all stores.

Lojas Americanas S.A.

Marketing and Sales Manager - Financial Products

- Negotiated with Banks, Card Processors and Card Companies achieving savings of 5M BRL annually.
- In charge of cost-benefit analysis in terms of discount vs financial cost, balancing means of payment.
- Managed all means of payment accepted in the physical stores and online.
- Responsible for all Means of Payment user interface.
- Project Management for system improvement and technological innovation in means of payment

B2W Digital

Means of Payment Manager

- Participated in full restructuring project in large company.
- Analyzed existing customer contracts to examine and ensure all SLAs.
- Productivity analysis, bench-marked and proposed new KPIs.
- Evaluated existing HR process (Hiring, training, career development etc..) and proposed changes and improvements.

Maksen

Senior Consultant

- Launched two brands of hair care and styling which became leaders in sales at Henkel that year, both outperforming the expected market share.
- Managed four brands in total including the strategy and budgets of over 2 million euros, as well as the planning and implementation of those budgets
- Responsible for all print, TV and online media and communications
- Developed promotional item from budget, packaging and even trade marketing materials.
- Managed relationship with both Barcelona (Iberia HQ) and Dusseldorf (Global HQ).

Ricardo Ricciardi, CWMA