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Cuy Sheffield
Head of Crypto at Visa
Cuy Sheffield is the Vice President and Head of Crypto at Visa, a position he has held since June 2019. He plays a pivotal role in leading Visa's global crypto product strategy, focusing on integrating cryptocurrency solutions into the broader financial ecosystem. His work includes initiatives like the Visa Tokenized Asset Platform, which aims to facilitate banks' entry into blockchain technology.136
Sheffield is recognized for his entrepreneurial spirit and ability to transform innovative ideas into actionable business strategies. Prior to his role at Visa, he gathered extensive experience in various capacities within the financial services and technology sectors, contributing to his expertise in navigating the complexities of the crypto landscape.23
In discussions about current trends in cryptocurrency, Sheffield emphasizes the importance of stablecoins and their potential growth, particularly those based on non-dollar fiat currencies.56 His insights are frequently shared through interviews and industry discussions, highlighting his influence in shaping Visa's approach to digital currencies and financial technology.14
