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Crystal Wai
Experienced PR consultant (Hong Kong & China)
Crystal Wai is a seasoned PR and Marketing consultant with over 12 years of experience in integrated communications, specializing in the Hong Kong and Mainland China markets. She currently serves as the Office Head of GHC Asia, a regional PR agency with a strong presence in Hong Kong, Singapore, and China. Crystal excels in team coaching, media relations, PR events, social media content & campaigns planning, UX planning, and reputation management. Her expertise lies in developing and implementing effective communications strategies in diverse business environments, leading to significant business growth and client retention. Crystal has a track record of securing major clients spanning aviation, theme parks, property, and travel industries. She has been recognized with prestigious awards, including being named the Public Relations Agency of the Year 2014 - Local Hero and winning the PR Awards Hong Kong 2019 for Best Engagement Targeted Community. Throughout her career, Crystal has provided strategic counsel to high-profile clients such as Hong Kong Disneyland, Qantas Airways, Finnair, Cathay Pacific, and many more.
