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Crystal Ho
Digital Marketing Business Analyst at Dassault Systèmes
Crystal Ho is a digital marketing expert with a passion for optimizing user experience and generating revenue through online platforms. She has advanced knowledge and experience in SEO, PPC, email marketing, web analytics (including Adobe Analytics and Google Analytics), marketing automation (eTrigue and Neolane), and digital communication. In addition, she is well-versed in web and graphic design, including responsive web design, CMS (such as Drupal and WordPress), Adobe Creative Suite (Photoshop, Illustrator, InDesign, Muse, and Edge), and programming languages (PHP, CSS, HTML, and Javascript).
Ho's education background includes studying computer science and visual arts at The University of British Columbia, as well as an exchange program at the University of Nottingham.
Her work experience includes positions at Dassault Systèmes, IBM, and other organizations, where she has served as a digital marketing content publisher, global digital marketing program manager, internet media designer, and web application developer.
Overall, Ho's expertise in digital marketing, coupled with her proficiency in web and graphic design, make her a valuable asset in improving the online presence and revenue generation of any organization.