Rutgers University School of Communication and Information

Rutgers University

Saint Rose High School

Senior Community Manager at Creative Media Marketing

- Work with team of skilled specialists to maintain client websites and web development projects.
- Create department processes and procedures to improve efficiency and overall workflow.
- Determine offerings within department and operations team surrounding Email Marketing, Development, Site Audit and Support, and Conversion Rate Optimization.

Single Throw Marketing

Development and Support Team Lead

Teach kids in various age groups different figure skating techniques and aspects.

U.S. Figure Skating

Learn to Skate Group Instructor

Skills: Wp engine · Strategic Thinking · Analytical Skills · Business Insights · Writing · Wordpress Development · WordPress · Google Analytics · Relevance · Squarespace · Google Ads

Email & Support Specialist

Skills: Wp engine · Strategic Thinking · Analytical Skills · Business Insights · Writing · Wordpress Development · WordPress · Google Analytics · Squarespace · Google Ads

Digital Account Manager

- Manage client communications and relationships to develop strategic digital campaigns and concepts
- Ensure all client projects are managed on-time and efficiently
- Work alongside SEO, Web Development and Paid Media teams to bring about team success

Jr. Digital Account Manager

- Assisted with grading student assignments
- Proctored tests and examinations
- Monitored classroom behavior during lectures
- Assisted students with technical issues for interactive portions of lecture
- Held office hours for students looking for additional course guidance

Graduate Teaching Assistant

Marketing Manager Duties:
- Manage social media channels
- Coordinate special events with Sales Team to increase foot traffic in Tasting Room and at locations carrying our product
- Analyze media trends and implement changes to social media channels accordingly
- Seek out media opportunities for BFBC founder and team members to increase brand visibility
- Educate team members on best media practices
- Report and plan budgets for taproom and inventory sales

Backward Flag Brewing Co.

Marketing Director

Clients: Revlon Hair Tools, Frederic Fekkai, Flawless by Gabrielle Union, Live Clean, L'ANZA

- Develop consumer, media and influencer engagement strategy
- Develop and publish social content across social channels
- Curate UGC & third-party lifestyle content for monthly calendars
- Ongoing hashtag strategy
- Community Management for brand social platforms
- Brainstorm and research creative concepts and activations
- Promote content via Facebook Advertising
- Edit and refine content 
-  Monitor media competitors and note industry benchmarks for clients
- Develop influencer integrations
- Develop brand voice
- Copywriting across several channels
- Post from client events and activities
- Alert account to risks 
- Organically grow all social media accounts to promote brand visibility
- Initiate and manage vendor relationships
- Develop reports and listening studies

Creative Media Marketing

Senior Digital Strategist

Clients: KIPP NJ, miggo, Dotcom Distribution

-Earned media relations for broadcast, print and online media
-Deskside coordination and pitching on behalf of clients
-Press Release writing and distribution
-Written creative content for client use
-Consultation on brand positioning and management
-Integrated media campaign implementation
-Product relations for consumer tech client
-Thought leadership pitching
-Byline draft and pitching

R&J Strategic Communications

Account Executive

- Created and optimized blog content for health and wellness website written on behalf of an agency executive
- SEO Strategy for social channels including YouTube, Facebook, Twitter, Instagram and Pinterest
- Community Management and copywriting for agency and Health-related Twitter channel
- Created and assisted with social media strategy and copywriting for agency's Instagram channel
- Collaborated and participated in content brainstorms 
- Created copy for popular FInlandia Cheese brand for Facebook, Twitter and Instagram platforms

The Sawtooth Group

Temporary Freelancer

Clients: Capital One, Tempur-Sealy, Van Heusen, IZOD

- Earned Media pitching, media list creation and strategy for Capital One client
- Assisted in Influencer Integration, Research and content ideation
- Created and shared recaps and reports for client-facing meetings and phone calls for client review
- Measured and analyzed media success for structured initiatives and social media activation
- Assisted with Media Day pitching and coordination for Tempur-Sealy client
- Managed influencer content creation for Capital One initiatives
- Wrote and assisted in press release creation
- Community Manager for Van Heusen occasionally assisting the IZOD brand
- Social Media Influencer outreach, negotiation and content integration for cross-platform amplification

Taylor

Plan and direct safe, timely and accurate fires at the battery level. Coordinate cross-training exercises with members of the FDC to enable soldiers to become proficient in tasks.

Pennsylvania Army National Guard

Fire Direction Officer, C BTRY 1-108th Field Artillery

Assistant Account Executive

Clients: Capital One, Tempur-Sealy, New Business

- Proactively pitched media on several platforms including radio and TV,
- Social media tracking of numerous media platforms
- Worked with brand influencers
- Took part in the planning and execution of a media event
- Developed media lists
- Researched prospective clients
- Took part in reviewing RFPs 
- Compiled budget tracking lists

Account Coordinator

Client: Taco Bell

- Monitor social media performance of specific client product launch 
- Assist in creation of media reports. Measure unique visitors to determine campaign launch strength
- Manage coverage of embargoed press  stories.

Freelancer

Oversee logistical distribution of proper materials for three firing batteries. Take part in Officer Professional Development to ensure Battalion standards are met. Manage and plan training exercises for firing batteries approximately one year out. Work alongside Battery Commander to ensure all goals and requirements sent down from Battalion are achieved.

Executive Officer, HHB 1-108th Field Artillery

Clients: Friskies, Tide + NFL, New Business

- Proactively pitched media on several platforms including radio and TV,
- Social media tracking of numerous media platforms
- Worked with brand influencers
- Took part in the planning and execution of a media event
- Developed media lists
- Researched prospective clients
- Took part in reviewing RFPs 
- Compiled budget tracking lists

Public Relations Intern

Worked as an undergraduate tutor under a Communication 101 professor along with two other undergraduates and two graduate school teaching assistants. Attended class sessions, held separate office hours and assisted in examination reviews prior to class examinations.

Undergraduate Tutor

Accountable for all publicity and representation of the Rutgers Army ROTC program. Responsibilities including: Twitter updates, Facebook updates, Instagram updates, news releases, photography for the battalion and coordinating media interviews.

Rutgers Army ROTC

Cadet Public Affairs Officer

Worked as a Secretary assisting veterans with claiming education benefits in accordance with military G.I. Bill.

Rutgers Veteran Services

Secretary

Served as a liaison for several high school Key Clubs including:
- St. Rose
- Manasquan
- Wall
- Monmouth Regional
- Communications
- Ocean Township
- Asbury Park

As LTG I coordinated fundraising projects for division level and state level, service projects, and visits to kids at Children's Specialized Hospital.

Cristina Trecate