Cristina Puig

Cristina Puig is an accomplished International Business Development professional with over 15 years of experience in strategic and operational marketing positions. She has held global and regional responsibilities in e-commerce and edtech companies. Puig excels at business development, entrepreneurship, sales and marketing, and has expertise in defining, managing, and executing marketing plans both online and offline. Her focus lies on user acquisition, market analysis, customer segmentation, and the successful development of lead generation, conversion, upsell, and retention campaigns.

Puig's exceptional skills include her ability to implement plans, strive for top results, lead multi-disciplinary, international, and delocalized teams, and her proficiency in change and process management. Whether working with B2B or B2C companies, her strategic and creative mindset has allowed her to drive global sales and growth direction while thrives in a multicultural environment.

She has an undergraduate degree in Business Administration from Universidad Ramon Llull and a program degree in PDD from IESE Business School. Providing keynote speeches for edtech companies and mentoring startups have been a highlight of her career.