Cristin Balog

Cristin Balog, a seasoned professional in marketing, branding, and communication, brings a wealth of experience from a diverse range of industries and global brands.

With a background spanning creative direction, business strategy, and digital marketing, Cristin has contributed significantly to the success of companies like Microsoft, Morgan Stanley, AVEVA, and Infosys, in addition to numerous startups and mid-market firms worldwide.

Her expertise extends to areas such as large deal pursuits, content marketing, media relations, and market research, showcasing a versatile skill set crucial for driving differentiation and revenue growth.

Having aided six companies in achieving successful exits, Cristin's strategic guidance has proven invaluable in navigating change and crisis situations, highlighting her ability to lead teams effectively and ensure organizational thriving amidst challenges.

Furthermore, her proficiency in various marketing facets like branding, editing, and copywriting, coupled with hands-on experience in print, video, podcast, and web production, demonstrates a holistic approach to storytelling and audience engagement.

Apart from her marketing acumen, Cristin excels in executive coaching, client advocacy, and creative concepting, reflecting her dedication to fostering strong client relationships and enhancing brand visibility.

Her educational background includes studies in History and Literature at the University of California, Berkeley, and American Studies at Yale University, underscoring her well-rounded academic foundation.

Having held significant roles such as VP of Content Studio, Senior Director of Marketing Communications, and Chief Marketing Officer at various organizations like AVEVA, Infosys, and Nexient, Cristin's leadership experience showcases her ability to drive marketing initiatives and achieve business objectives effectively.

Cristin's rich domain experience in financial services, high tech, healthcare, communications, energy, retail, and other sectors, combined with her dual citizenship (US-Australian), provides her with a unique perspective and global outlook beneficial for diverse business environments.

Overall, Cristin Balog emerges as a versatile marketing professional with a proven track record of driving brand success, fostering innovation, and leading teams to achieve strategic goals.