Cristiano Soares

Cristiano Soares is a professional with over 15 years of experience in CRM/DBM/BI/MIS, Business Analytics, and Planning.

His key specialties include managing and planning customer vision (activation & retention and lifecycle/RFV), customer segmentation and analysis, team management with technical and business skills, and managing communication channels (email, push, web push, and WhatsApp).

Cristiano is proficient in Salesforce Marketing Cloud tools like Journey Builder, Contact Builder, Automation Studio, Einstein, and Omnichannel. He has a knack for working with cross-functional teams involving technology, engineering, and business aspects.

His expertise spans SQL, data visualization tools like Excel, OBIEE, Kibana, Power BI, Redash, Tableau, and Data Studio, data manipulation and modeling with Python, and data manipulation with various databases such as SQL Server, Oracle, MySQL, Hive, and Redshift. He also excels in managing remote teams and agile methodologies.

In terms of education, Cristiano completed a Pós-graduação in Business Administration, an MBA in Personal and Family Financial Planning, General English, and studied System Analysis and Data Processing.

Throughout his career, Cristiano Soares held various positions in organizations, including Founder at InnovaNexus, CRM Manager at Nomad, CRM & Analytics Manager at Elo7, Coordenador de CRM & Business Intelligence at Elo7, Senior Analyst roles at Ticket and Grupo Netshoes, Senior Software Engineer at Hive Marketing Technology, Marketing | CRM | Business Intelligence Analyst at Vivo (Telefônica Brasil), Software Engineering Team Lead at Ongame, and Desenvolvedor de software ASP at SISCORP, SOLUÇÕES PARA SEGUROS.