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Cristian Figoli
Digital ⊗ Media ⊗ Marketing ⚡️ Head of Digital @ Havas ⚡️ Trying to lead change rather than keeping up with it
Cristian Figoli is a well-rounded individual known for his insatiable curiosity and knack for bridging the gap between technical and commercial aspects in the advertising industry.
With a keen focus on sustainable growth and value creation, Cristian's goal is to make a positive and lasting impact through hard work and dedication to excellence.
His extensive experience includes managing operations, agency brands, regional accounts, and successful teams, consistently achieving growth and profitability objectives.
Cristian is an expert in US Hispanics & LATAM Markets and a sought-after speaker and panelist at online advertising events and conferences.
As a subject matter expert in digital media, programmatic advertising, ad tech, and audience management, Cristian has held various leadership roles across different media types and technologies.
His expertise spans across DSP, SSP, RTB, media planning, media buying, DMP, SEM, growth hacking, analytics, ad exchanges, and more, making him a versatile professional in the digital advertising space.
Cristian holds a bachelor's degree in Marketing from Universidad Argentina de la Empresa and has been associated with renowned organizations like Havas, amdia, IAB, Dentsu, Microsoft, and Pulpo among others.
His contributions as Head of Digital & Business Unit Lead at Havas and various leadership roles at Dentsu demonstrate his strategic vision and industry expertise.