Cris Fudge

Senior EU Brand Manager - New Show Launch Marketing at Amazon Prime Video
Summary
Cris Fudge is a highly experienced senior marketing leader with over 13 years of experience in providing integrated marketing campaigns for renowned brands like Amazon, Prime Video, TUI, Disney, John Lewis, and Hilton Hotels.
Specializes in brand and integrated marketing, through-the-line strategies, core brand story development, tactical response driving activations, creative execution, and driving marketing strategies through extensive customer research and strategic analysis.
Well-versed in ATL and digital marketing including TV, OLV, OOH, Social Media, Search, Digital, and Influencer/Affiliates, with a proven track record of boosting sales and enhancing customer engagement.
Boasts experience in agency-side and client-side marketing teams, showcasing a flexible and adaptable work style, along with substantial budget and P&L management experience.
Experienced in leading large teams, overseeing organizational design, development, performance management, and budgets, with a background in working across international territories such as EMEA, APAC, LATAM, and the US for major brands.
Educationally, Cris studied Marketing at the Chartered Institute of Marketing and holds a BA (Hons) in Classical Literature and Civilisation from the University of Birmingham.
His professional journey includes roles such as Senior EU Brand Manager for New Global Show Launch Marketing at Amazon Prime Video, Head of UK Advertising & Gateway, Senior Manager for Cross Site, Portal, and Customer Experience at Amazon, General Manager Digital Marketing for Social Media & SEO at TUI, International SEO (& Social Media) Director at Forward3D, European SEO Specialist and Website Strategist at The Walt Disney Company, SEO Manager at Truly, and Online Marketing Executive at Truly.