Craig Downing

Craig Downing is a Senior Revenue Marketer with over twenty years of experience in bringing B2B solutions to market and crafting integrated marketing campaigns. He specializes in leading predictable, scalable, and high-quality pipeline generation programs to acquire new customers and drive revenue growth. Craig is a proud Microsoft and Salesforce Alumni with a strong educational background.

Craig holds a Master of Business Administration (MBA) from York University and Saint Mary's College of California. He also completed his Bachelor of Business Administration (B.B.A.) at Brock University and furthered his education in Technology, Operations, and Value Chain Management at MIT Sloan School of Management. Additionally, he studied Strategy and Innovation at MIT Sloan School of Management.

Throughout his career, Craig has held key roles in reputable organizations such as Paymentus, Salesforce, Epicor Software, SAP, Microsoft Corporation, BlueRoads, Sage Software, and Computer Associates. He has demonstrated expertise in marketing, demand generation, product management, and industry marketing. Craig also has a background as an Infantry Officer in the Canadian Forces and has made strategic investments in companies like Inside.com, metadata.io, and BabyQuip.

With a wealth of experience and a diverse skill set, Craig Downing is a seasoned professional who excels in driving marketing initiatives, demand generation strategies, and product marketing campaigns. His strong leadership capabilities and comprehensive industry knowledge position him as a valuable asset in the field of revenue marketing and business development.