Craig Waller

Craig Waller is a passionate digital and content marketing professional with a successful track record in building and leading marketing agencies and media businesses, ranging from start-ups to large independents and within agency groups.

With a focus on achieving profitable growth and adding shareholder value, Craig Waller has served as a global marketing agency CEO, establishing strong client relationships with Fortune 500 companies and C-level executives.

His expertise spans various aspects of marketing services and custom media, including print, digital commerce, and engagement, demonstrating deep knowledge in these areas.

Known for talent development and succession planning skills, Waller excels in building innovative agency environments that produce great work and deliver measurable results.

He is well-versed in content marketing, owned/earned media, and customer retention strategies, contributing to his ability to create lasting and profitable businesses with talented and motivated individuals.

Craig Waller holds a strong educational background, having studied at Monmouth School in Wales, St. Mary's School in Nairobi, and earning a BA in General Arts from Durham University. He also completed studies at Omnicom University at Babson College.

Throughout his career, Waller has held key roles in reputable organizations like Shine Strategy, CYLNDR Content Agency, Pace Communications, Chime Communications/VCCP Digital (WPP), and Cedar Communications (Omnicom Group), where he has made significant contributions to the marketing and media industry.