Craig Underwood

Craig Underwood is a seasoned professional with a diverse background in web 2.0, coalition loyalty programs, customer service, internet marketing, sports loyalty programs, and nonprofit sector.

Craig holds a MBA degree from the University of Chicago, along with BA and MA degrees from the prestigious University of Oxford and a BA from West Virginia University, showcasing his commitment to education and continuous learning.

Currently, Craig serves as the Managing Partner at Underwood Partners, leveraging his extensive experience and expertise to drive business success.

Prior to his current role, Craig held various prominent positions including Director of Business Development at Year Up, Founder and CEO at Sports Loyalty International, Inc., Partner and Co-Founder at SocialSphere Strategies, CEO at Sports Loyalty Systems, and Founder and CEO at The Loyalty Group, among others.

Craig's career journey also includes roles such as Founding Board Member & Senior Director of National Accounts at Year Up, Partner at Bain & Company, and Partner at The Bridgespan Group, underscoring his wide-ranging experience in business development, leadership, and strategic planning.

With a solid educational foundation and a wealth of hands-on experience, Craig Underwood continues to make significant contributions to the business world through his innovative strategies and forward-thinking approaches.