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Craig Shimer
Capital Equipment, Surgical Systems, Robots, Sales Mgmt, Strategists, Launching New Technology for Surgical Techniques.
Professional Background
Craig Shimer is a distinguished professional in the medical sales and surgical technology field, boasting an impressive career that spans various medical disciplines and innovative technologies. With a deep understanding and expertise in areas such as surgical robotics, radiation oncology, stereotactic radiosurgery, and image-guided navigation, Craig has consistently proven himself to be among the top performers in his industry. His career trajectory is characterized by a unique combination of capital equipment management and disruptive medical devices, showcasing his versatility and ability to navigate complex sales landscapes effectively.
As a seasoned sales manager and business development expert, Craig has demonstrated outstanding proficiency in introducing and establishing disruptive technologies within the market. His entrepreneurial spirit, coupled with exceptional skills in sales management and marketing, makes him a sought-after asset in any organization. Over the years, he has built an extensive contact list of key opinion leaders (KOLs) in the medical field, which has facilitated successful collaborations and partnerships across diverse healthcare sectors.
Craig's role as a Medical Sales Consultant illustrates his commitment to the continuous evolution of his career. He has held several key positions, such as serving as the Sales Manager for The Americas at Masep Infini, which specializes in robotic surgery of the head and neck. Craig's expertise was further developed during his tenure as the North East Regional Sales Manager at Think Surgical Orthopaedic Robots and as the Sales Manager for Elekta’s Gamma Knife Stereotactic Radiosurgical Robot, where he achieved remarkable sales milestones.
Education and Achievements
Craig Shimer’s academic background includes an Associate Degree in Business Administration from Case Western Reserve University, which laid the foundation for his successful career in medical sales. His education provided him with a well-rounded understanding of business principles that he has applied effectively throughout his career.
Among Craig’s numerous accomplishments, he received notable recognition as a Hall of Fame recipient at Elekta for his exceptional performance over ten consecutive years. This accolade is a testament to his dedication, hard work, and strategic sales approaches. Notably, he set an extraordinary precedent by exceeding annual sales records by 240%, translating to a remarkable $28.6 million in sales through the Gamma Knife. This achievement highlights his extraordinary capacity to drive substantial revenue while exceeding expectations consistently.
Craig's ability to train surgeons and manage luminary sites showcases his leadership skills and his commitment to advancing surgical practices by ensuring that healthcare professionals are equipped with the latest technological advancements. His effective recruitment and collaboration with KOLs have solidified his reputation as a leader in the field, as he often acts as a bridge between innovative technology and the medical community.
Areas of Expertise
Craig’s extensive experience spans several medical disciplines, including but not limited to:
- Orthopaedics
- Neurosurgery
- General Surgery
- Gynecology
- Urology
- Colorectal Surgery
- Interventional Radiology
His profound clinical competency allows him to assimilate new technologies rapidly, making him a valuable asset in any medical sales environment. Craig has effectively worked across diverse markets, including the USA, Canada, Latin America, and Asia, showcasing his ability to adapt to different healthcare systems and environments.
Notable Positions and Contributions
Throughout his career, Craig has held several significant roles that contributed to his success in the medical field. Some of the notable positions include:
- Product Development Consultant at Imp Innovative Medical Products Limited, where he developed innovative solutions that enhanced surgical outcomes.
- Sales Manager - Eastern Region at Elekta, where he led sales and significantly impacted the growing adoption of stereotactic radiosurgery devices.
- Mid-Atlantic Sales Manager at Imatron Inc., where he focused on expanding market reach and developing strong relationships with healthcare professionals.
- Sales Manager at Toshiba America Medical Systems, contributing to significant advancements in imaging technologies.
- CT Specialist at Picker International, specializing in cutting-edge imaging technologies.
His experience as a Product Specialist at Philips has also sharpened his knowledge of medical devices and imaging, allowing him to serve as an expert resource whenever needed. His multifaceted role in the industry positions him uniquely to understand both the technical and business aspects of medical technologies.
Conclusion
In conclusion, Craig Shimer is a medical sales expert and industry leader whose contributions to surgical robotics and innovative medical devices are noteworthy. His ability to exceed sales targets, combined with his deep understanding of medical disciplines and technologies, positions him as a valued partner in advancing healthcare solutions. Craig’s impressive professional background, marked by numerous accolades and recognition, highlights his unwavering commitment to excellence in the medical field. As he continues to evolve his career, he remains a pivotal figure in the medical sales industry, continuously driving innovation and engagement within the healthcare community.
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